Provo Craft Partners with Anna Griffin, Creates Exclusive Cricut Cuttlebug Collection for HSN

SOUTH JORDAN, Utah--(BUSINESS WIRE)--Provo Craft announced a partnership between its Cricut® line of products and Anna Griffin, a renowned designer in the stationery and paper crafting industries. The partnership will create an exclusive collection for the Cricut Cuttlebug machine, which will debut on the leading multi-channel retailer, HSN, January 23.

“Our mission is to inspire people to do creative things. Anna’s stunning creativity brings the inspiration that our consumers want and love. We are excited to be working with her on this Cricut Cuttlebug collection”

The Cricut Cuttlebug machine, an embosser and die cutter, is part of Provo Craft’s Cricut line of products, which includes leading electronic cutting machines. This is the inaugural partnership between Provo Craft and Anna Griffin.

“Our mission is to inspire people to do creative things. Anna’s stunning creativity brings the inspiration that our consumers want and love. We are excited to be working with her on this Cricut Cuttlebug collection,” said Ashish Arora, CEO of Provo Craft. “We couldn’t be happier with the designs Anna has created, and we know our consumers will be thrilled with all the possibilities this collection will allow.”

In addition to an Anna Griffin branded Cricut Cuttlebug machine, this exclusive collection includes:

Four Anna Griffin Cricut Cuttlebug A2 embossing folders with borders
Four Anna Griffin Cricut Cuttlebug 5" x 7" embossing folders with borders
One new four-piece Cricut Cuttlebug embossing folder set, Fabric Swatches
One new 5" x 7" Cross My Heart embossing folder with border
One 5" x 7" Simple Flowers embossing folder

“Just like buttercream frosting on a cake, embossing our designs makes them that much sweeter. The quality of the machine and folders is second to none and the result is breathtakingly beautiful,” said Anna Griffin, President of Anna Griffin Incorporated. “I know that our HSN audience will be both surprised and delighted by our partnership with Provo Craft.”

For more information about the new Anna Griffin® Branded Cricut Cuttlebug and to shop all products from Anna Griffin and Circuit, please visit HSN.com and join in the conversation on Facebook and Twitter.

About Provo Craft

Provo Craft is a creative crafting products company and world leader in personal electronic cutting machines that enable people to achieve their creative best. For 50 years, Provo Craft has sold tools that inspire creativity, including the Cricut^® electronic cutting machine, the Cricut Craft Room^® design software, and the Cricut Cuttlebug^™ embosser and die cutter. Today, millions of people use Cricut products to create projects that range from greeting cards to scrapbooks to home décor and school projects. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office, and education outlets nationwide. Visit www.cricut.com or call (800) 937-7686.

About Anna Griffin, Inc.

Anna Griffin made her mark in the wedding industry 18 years ago by developing one of the industry’s first “print it yourself” invitations with a custom look. Today, Anna Griffin is a recognized authority when it comes to translating exquisite patterns evocative of old world style into modern, mix–and-match designs. Anna Griffin’s signature collection includes, invitations, social stationery, home office, decorative paper, fabric accessories and decorative fabrics.