Polaroid Celebrates 75 Years of Innovation at the 2013 International Consumer Electronics Show

Polaroid will have an Exciting and Interactive booth in the Central Hall Number 13613

LAS VEGAS--(BUSINESS WIRE)--Polaroid is celebrating 75 years of exciting, fun and innovative products at booth #13613 at the 2013 International Consumer Electronics Show in the Las Vegas Convention Center. The Polaroid booth will celebrate the iconic rich 75 year history of the brand with several new product announcements, a full line up of product demonstrations, social experiences and artistic installations for all CES attendees.

“The Polaroid philosophy for the past 75 years has been about easily sharing life’s most important moments”

"The Polaroid philosophy for the past 75 years has been about easily sharing life’s most important moments," said Scott W. Hardy, President and CEO of Polaroid. "At our CES 2013 booth, show attendees will have the opportunity to experience Polaroid’s history first-hand. The booth will showcase everything from art installations that chronicle our rich past, to new products that continue our rich tradition of providing consumers with innovative and easy to use products to help them share their memories."

Innovative Product Announcements

Polaroid will debut a wide range of consumer electronics at CES 2013. Highlighting the show will be additions to the company’s robust line of digital still cameras and camcorders including the Polaroid iM1836, the world’s first Android powered interchangeable lens camera. Polaroid will also showcase the Kids Tablet, the newest addition to the brand’s tablet line. Staying true to the brand’s legacy, Polaroid is bringing the magic of instant into the digital age by highlighting the recently launched Polaroid Z2300 instant digital camera.

Experience Polaroid Fotobar

At the show guests will be able to experience Polaroid Fotobar, a brand new service that allows users to turn their favorite photos currently trapped in their phones, into museum quality art to display in their homes or offices. Visitors to the booth can upload images captured on their smart phones or favorite social networks to a secure Fotomail email address that can be set up at www.polaroidfotobar.com. After the show, participants will receive a complimentary poster of their image shipped directly to their home. Polaroid Fotobar will also be previewing its new experiential Polaroid Fotobar stores that will open in select cities in 2013. Polaroid Fotobar stores will be the first of their kind retail destinations designed to capitalize on the meteoric rise in people taking pictures. These cool, hip, experiential stores will make the process of turning peoples’ best pictures into cherished pieces of art both rewarding and fun. Demonstrations of the Polaroid Fotobar service will also be provided daily by Warren Struhl, founder and CEO of Fotobar, LLC.

75 Years Young Showcase

Polaroid will also feature a “living exhibition” display in the booth highlighting the continuity of innovation throughout the brand’s rich history. On display will be classic Polaroid products and images such as the Land Camera along with the latest Polaroid innovations like the Polaroid Z2300 and the iM1836. Learn about Polaroid products – Past, Present and Future.

Maripol

On Wednesday at 11:30am and 2pm, Maripol, a famed Polaroid artist, photographer and fashion designer, will present her experience with Polaroid over the years. Autographed instant photos will be taken and gifted by Maripol at the Polaroid instant photo booth after each presentation.

Jim McHugh

Jim McHugh, a storied Polaroid photographer, will be presenting on Thursday at 11:30am and 2pm on his experience with Polaroid over the years culminating in his most recent work with the Polaroid Z2300 and Polaroid Z340 instant digital cameras. Autographed instant photos will be taken and gifted by Jim at the Polaroid instant photo booth after each presentation.

Stay updated on all of Polaroid's CES activities through the Polaroid social media channels and use our hash tag #PolaroidCES. Polaroid Facebook, Twitter and YouTube profiles can be accessed at Polaroid.com. For more information or to make a booth tour appointment, please contact Melissa Hoistion at [e-mail].

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.Polaroid.com

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.