Affinnova Opens New Chicago Office

Strong domestic growth leads to new office and expansion of staff

WALTHAM, Mass.--(BUSINESS WIRE)--Affinnova, Inc., the global leader in innovation software and services, has opened a new office in Chicago. The office is located in the Willis Building (formerly Sears Tower) at 233 South Wacker Drive, Suite 6225, in Chicago.

“Increasing our presence in Chicago will not only enhance service to our growing client base, but will also provide better access to the huge talent pool in the region.”

“We are significantly expanding our operations in Chicago to provide more local resources to several key clients in the Midwest,” said Waleed Al-Atraqchi, President and CEO of Affinnova. “Increasing our presence in Chicago will not only enhance service to our growing client base, but will also provide better access to the huge talent pool in the region.” Affinnova plans to hire additional personnel in Chicago over the coming months.

Responding to strong demand, Affinnova recently doubled the size of its headquarters in Waltham, MA. The company also expanded its European operations, which are headquartered in France, and grew its European employee base by 50 percent.

Affinnova’s innovation platform transforms how companies develop and market their products and services to create better and more profitable outcomes. Affinnova’s best-in-class technology is used by a diversified client base that includes the most respected companies, from mid-sized enterprises to the Fortune Global 500, in consumer goods, retail, financial services, health care and technology.

For additional information visit www.affinnova.com.

About Affinnova

Affinnova is a high-growth software and services firm that enables innovative companies to develop and market better performing products, advertising and designs. Our patented survival-of-the-fittest approach has the capacity to explore extremely large idea spaces by applying evolutionary search algorithms to product and marketing innovation. The most respected organizations, from mid-sized enterprises to Fortune Global 500 companies, including Procter & Gamble, Unilever, Nestlé, PepsiCo, Pfizer, Johnson & Johnson, Walmart and Citibank, depend on Affinnova to deliver higher success rates and accelerated launch timing. For more information, please visit www.affinnova.com.