CARY, N.C.--(Industry Standard Research (ISR) today announced the release of a new market research report titled “Social Media: Best Practices and Strategic Use in Patient Recruitment,” which will provide pharmaceutical sponsors and patient recruitment service providers with new insights into the strategic use of social media for patient recruitment.)--
“Social Media: Best Practices and Strategic Use in Patient Recruitment”
“With sixty-two percent of world-wide population somehow engaged in social media, there’s no surprise pharma is eager to take advantage of the pool of potential subjects for their clinical trials,” explained Kevin Olson, CEO of ISR. “Patient recruitment professionals we spoke to feel the use of social media will grow drastically between now and 2015; however, they are proceeding with caution as they wait for regulatory guidance and continue testing strategies for the new channel in a proportion of their studies.”
ISR’s report is based on data compiled from a survey of 104 patient recruitment professionals. The report quantifies pharma’s use of social media and other web-based channels now and through 2015, as well as profiles the “ideal trial” for social media recruitment.
“Data we were able to capture in this report allowed ISR to establish a profile for an “ideal study” in which social media would be a successful channel for patient recruitment. Along with varying therapeutic areas, phases, and number of site locations, respondents indicated that studies with a diverse sample of patients or healthy volunteers in North America and Western Europe would be most successful,” Olson explained.
In addition to an evaluation of social media and other web-based channels for clinical trial recruitment, ISR’s report also explores macro recruitment trends, including the how patient recruitment skills are sourced (in-house vs. CROs vs. specialty recruitment companies) and the use of and satisfaction with 3rd party service providers.
More information is available at www.ISRreports.com/industry-reports/social-media-best-practices-and-strategic-use-in-patient-recruitment.
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