CrossView Study Looks at Mobile Point of Sale Best Practices

Cross-channel firm explores do’s and don’ts in secret shopper analysis among retailers

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--CrossView, a cross-channel commerce solutions and retail technology provider, has published key insights into mobile point of sale adoption based on the firm’s secret shopper analysis of retailers that have deployed the in-store technology.

“But what we discovered is this: Making the decision to implement mobile point of sale and deploying it is only half the battle – and this is illustrated in almost all of our interactions.”

CrossView looked at retailers in five markets: San Jose, CA; Durham, NC; Portland, OR; Orlando, FL; and New York City and Dallas metro areas. Anecdotal information around customer experience was accrued based on in-store interactions with sales associates equipped with the hand-held technology.

“The mobile point of sale is the much-needed bridge between digital and physical stores. It truly empowers sales associates with access to information and endless aisles of merchandise to sell,” explained Brian Hess, director, Strategy, CrossView. “But what we discovered is this: Making the decision to implement mobile point of sale and deploying it is only half the battle – and this is illustrated in almost all of our interactions.”

CrossView’s insights can be obtained by downloading its report -- Getting it Right: Insights from CrossView’s look at mobile point of sale adopters. The company will be demonstrating its award-winning mobile point of sale solution in booth #2180 at the upcoming NRF 2013 EXPO at the Jacob Javits Convention Center in New York City, January 13-15, 2013.

About CrossView:

CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. Our software is used by leading brands to unify the Web, stores, call centers, mobile devices, and other channels on a single, flexible platform.