Smithers Apex: Brand owner insights from Unilever and Procter and Gamble to headline at Cleaning Products Europe 2013

LONDON--(BUSINESS WIRE)--Smithers Apex are pleased to announce the full conference programme for Cleaning Products Europe 2013, taking place on 26-28 March in Prague, Czech Republic. With a strong focus on innovation, collaboration and consumer engagement in the cleaning products industry, the conference programme will feature expert speakers from all levels of the supply chain from detergent manufacturers to chemical suppliers and regulatory bodies to retail representatives.

In these troubled economic times, the €28bn¹ West European cleaning products sector is more resilient than most, however consumers are still searching for effectiveness and value and in recent years sales have remain static. European consumers expect that their products are biodegradable, do not harm the environment and are sustainable. European Detergents legislation ensures some of this. But in the current mature market, manufacturers will gain competitive advantage by ensuring their products meet the highest sustainability standards, whilst continuing to perform well and remain cost effective.

Commitments have been outlined by companies and organisations throughout Europe in order to meet these standards and to prove to consumers that they are serious about sustainability. With a seven year timeline until these main commitments need to be met, the Cleaning Products Europe 2013 conference programme will identify and assess the current challenges, which need to be overcome in order to reach these company targets, in addition to featuring case studies of solutions and opportunities within the industry and beyond.

Chaired once again by market leaders P&G and Unilever, the conference benefits from a strong brand owner presence, with highlights including insights from Unilever and Henkel on the opportunities in the bio based economy for the cleaning products industry, and a keynote address from Mohamed Samir, Vice President Fabric Care Western Europe at P&G on solving the world’s sustainability challenges through innovation.

Two pre-conference workshops also feature at Cleaning Products Europe 2013, one with a focus on providing an introduction to sustainable cleaning products, through insightful industry case studies and the other has been developed to help with making good choices when formulating, marketing, and selecting "green" products.

For more information and to register your delegate place today, visit www.cleaningproductseurope.com

¹ Euromonitor