Erik Pekarski Featured as Guest Speaker at Professional Builder 2013 Benchmark Conference

LAS VEGAS--(BUSINESS WIRE)--On Monday, January 21, director and VP of National and International Business Development at IBACOS, Erik Pekarski, will speak at the Professional Builder Benchmark Conference in the Las Vegas Embassy Suites and Convention Center, just before the 2013 International Builders Show (IBS).

“The Next Decade: Our Future Buyers and the Power of Brand”

In “The Next Decade: Our Future Buyers and the Power of Brand,” Erik addresses the changing homebuilding market, and how builders can meet the challenge of differentiating their brand through superior relationships with homebuyers. Building and maintaining relationships with delighted customers will be the key to thriving in the market over the next 10 years.

Erik has kept his focus on customer experience throughout his career in the homebuilding industry. Some of his former positions include corporate vice president of Strategic Operations and vice president of Customer Relations for Pulte Homes Group; senior vice president of International Investor and Client Relations at DAMAC Holding Group; and senior vice president of marketing and business development at New Home Star, a real estate sales and marketing company based in Chicago.

He has been consulted as an industry expert for the following publications: the Wall Street Journal, “The Voice of the Customer,” by Kemba J. Dunham; Satisfaction: How Every Great Company Listens to the Voice of the Customer, by Chris Denove and James D. Power; and The Customer Rules: Indispensible Qualities of the Greatest Service Companies in the World, by Robert Shook and C. Brit Beemer.

The Benchmark Conference also includes Scott Sedam, President of TrueNorth Development; Charlie Scott, Principal of Woodland, O’Brien & Scott; and Bill Saint, President and CEO of Classical Homes. The 2013 Builder of the Year, Toll Brothers, will be honored at the event.

For more information on the Benchmark Conference, go to: https://www.eiseverywhere.com/ehome/pbbenchmark/home/

About IBACOS:
Founded in 1991 to improve the quality and performance of homes through research and innovation, IBACOS has grown to offer comprehensive services and resources covering all areas of the building industry.

Led by three notable industry veterans whose vision launched IBACOS, we have built an extraordinary team of experts committed to the homebuilding industry. Our competencies include product and business process innovation, market strategy, performance management, risk mitigation and building systems integration.

To stay on the leading edge of energy efficiency and innovation, IBACOS conducts research through the U.S. Department of Energy’s Building America program and its own Best Practices Research Alliance, a collaborative community of leading homebuilders, manufacturers and suppliers. To learn more, visit our website, check out IBACOSAlliance on YouTube, or follow IBACOS on LinkedIn, Facebook and Twitter.