SCOTTSDALE, Ariz.--()--Market Insight Corporation announces that its latest version of MyProductAdvisor is now available to US auto shoppers. This newest auto “advisor” is the twelfth major version for the US market since the company’s inception in 2003. The new advisor significantly expands the number of features and attributes it presents to shoppers.
“That momentum has captured the attention of planning, design, and marketing leaders. These powerful insights enable those executives to make more effective decisions.”
The shopper preference data powers insights for companies in the automotive sector on many new safety, comfort, convenience, entertainment and other features. Specific examples include Wi-Fi hotspot, active glass, lane departure warning & assist, adaptive front lighting, start-stop system and many more.
“The market has spoken: there is strong consideration of emerging features in auto shopper buying decisions,” said Rich Falcone, President & CEO at Market Insight. “That momentum has captured the attention of planning, design, and marketing leaders. These powerful insights enable those executives to make more effective decisions.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.