AUSTIN, Texas--()--T3, one of the largest independent advertising agencies in the United States, today announced the appointment of Rick Doerr to president and chief client officer. He previously served as T3’s senior vice president, managing director New York. This promotion comes as T3 continues to experience growth across its offices in Austin, New York and San Francisco.
“I’m both honored and humbled by this opportunity to lead a great organization like T3”
Gay Gaddis has served as both president and CEO of T3 since she opened the doors 23 years ago with a cashed-in IRA and the passion to change the ad agency model. She will continue in her role at T3 as CEO and brand ambassador.
Having spent the past year expanding its leadership team with senior hires from some of the world’s most respected corporations and agencies, T3 now turns its attention to leveraging this collective experience to increase its service offerings. In conjunction with his elevated managerial roles, Doerr will be responsible for overall client relations, oversee all client service teams and lead strategic direction for T3.
“In just less than a year, Rick has proven himself to be an invaluable addition,” said Gaddis. “As T3 has grown, we have recognized a need to both divide and concentrate key managerial roles. Rick’s leadership and innate ability to build great relationships with our clients has been instrumental in our growth over the past year. As president and CCO, Rick will be actively involved in every aspect of the business to help our clients succeed in a constantly-changing marketing landscape.”
As senior vice president, managing director of T3's New York office, Doerr led brand-building efforts and business outreach for the agency’s clients on the East Coast, including Allstate, Chase, Sprite and UPS.
“I’m both honored and humbled by this opportunity to lead a great organization like T3,” said Doerr. “We have amazing talent across the agency, and I’m excited to work with them all and help lead the charge in not only growing our business, but the businesses of each of our clients.”
Prior to T3, Doerr served as managing director for BBDO's South China operation as well as Asia regional business development director for the agency. With more than 19 years of experience in marketing and advertising, Doerr has created brand-building strategies and award-winning work for a diverse range of clients, including Federal Express, Gillette, Guinness, Mars, Pizza Hut and Wrigley.
T3 (The Think Tank) is a technology-fueled creative agency specializing in innovative marketing campaigns that cut across all media channels. Founded by CEO Gay Gaddis in 1989, T3 is one of the largest independent agencies in the United States. In addition to its Austin, Texas headquarters, T3 has offices in New York City and San Francisco. T3 ranks among Adweek’s Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists. For more information, visit www.t-3.com.