GE Profile™ French Door Refrigerator Wins 2013 Good Housekeeping Very Innovative Product Award

NEW YORK--(BUSINESS WIRE)--GE Appliances’ Profile™ French door refrigerator has received a 2013 Good Housekeeping VIP (Very Innovative Products) Award, which recognizes the year’s breakthrough products: life-changing, time-saving inventions that solve everyday problems in new ways.

“Our commitment first and foremost has always been to simplify and streamline the consumer’s world, applying innovations in a way that makes home life easier.”

The GE Profile French door refrigerator features the only refrigerator filtration system that removes 98 percent of five common pharmaceuticals – such as ibuprofen (a painkiller) and progesterone (a hormone) – and an easy-access filter that makes it more likely to change it on schedule.*

“The GE team is thrilled to receive the Good Housekeeping VIP Award for the Profile French door refrigerator,” says John Boyd, refrigeration marketing manager for GE Appliances. “Our commitment first and foremost has always been to simplify and streamline the consumer’s world, applying innovations in a way that makes home life easier.”

The GE Profile French door refrigerator was chosen from more than 1,500 new products, evaluated by the scientists and engineers at the Good Housekeeping Research Institute, who spent 12 months testing items in the magazine’s state-of-the-art product-testing laboratory. Before any product can be named a VIP award winner, it must also pass the Research Institute’s tests for performance and safety.

“We evaluate thousands of products in the Institute, and each year, a few stand out as true game-changers – products that make our lives easier, save time and money, or just make everyday tasks more fun – and the VIP Awards recognize those stand-outs for their innovation,” said Rosemary Ellis, editor in chief of Good Housekeeping.

The 29-cubic-foot Profile model refrigerator also includes a full-width, adjustable temperature-controlled drawer with five settings for meat, beverage, produce, cheese and citrus and temperatures ranging from 32 to 40 degrees. The drawer is designed to keep specific foods and drinks at the proper storage temperature, but can also be set to the same temperature as the overall refrigerator.

Good Housekeeping’s 2013 VIP award winners include innovative products in a range of categories, from beauty to cleaning to home appliances and electronics. The 2013 VIP Awards are featured in Good Housekeeping’s February issue, on newsstands nationwide January 15.

For more on the GE Profile French door refrigerator, visit the GE pressroom at http://pressroom.geappliances.com/news/ge-s-new-line-of-french-door-refrigerators-230468

For more on Good Housekeeping’s 2013 VIP Awards, as well as product images, go to http://www.goodhousekeeping.com/product-reviews/innovative-products-awards-2013#slide-1.

About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

About Good Housekeeping

Founded in 1885, Good Housekeeping magazine (www.goodhousekeeping.com) reaches nearly 21 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by The Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal. It offers consumers guidance to help them choose products that are exercising environmental responsibility on a wide range of criteria. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com), at Goodhousekeeping.com and through its GH@Home and Anti-Aging Beauty Shopper iPhone apps. In addition to its U.S. flagship, Good Housekeeping publishes 11 editions around the world. Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), the largest publisher of monthly magazines in the U.S. (ABC 2011) which reaches 82 million adults (Spring 2012 MRI). Follow Good Housekeeping on Facebook, Twitter, Pinterest and on the Inside the Institute blog.