McKeever’s Price Chopper Supermarkets Select KSS Retail for Price and Promotion Optimization

CINCINNATI--(BUSINESS WIRE)--KSS Retail, a dunnhumby company, today announced an agreement with McKeever Enterprises, Inc., owner and operator of nine Price Chopper supermarket locations in Kansas City, Missouri, to provide price and promotion optimization services through its proprietary PriceStrat analytical tool and consulting services.

“Since McKeever is one of five independent companies operating a total of 49 Price Chopper locations in the Kansas City area, utilizing PriceStrat will help ensure the customer has a consistent experience and the highest level of relevance no matter what location they shop”

“We see price optimization as a competitive advantage in helping us achieve and maintain our sales objectives for unit sales, sales dollars, gross profit dollars and gross margin,” noted Tim Cosens, Director of Merchandising, Marketing & Technology, McKeever Enterprises. “We believe that KSS and PriceStrat will help us maintain our price image in the midst of fierce competition,” he continued.

“We enable our retail clients to put the customer at the center of everything in order to create greater relevance and improve customer loyalty,” KSS Retail CEO Yael Cosset said. “Since McKeever is one of five independent companies operating a total of 49 Price Chopper locations in the Kansas City area, utilizing PriceStrat will help ensure the customer has a consistent experience and the highest level of relevance no matter what location they shop,” Cosset continued.

KSS Retail executives, including Mr. Cosset, will be available to discuss trends in retail technology and pricing strategy at the National Retail Federation (NRF) Big Show, the largest gathering of retail and technology businesses and professionals in the world, being held this week at the Jacob K. Javits Center in New York City, USA, January 13-16, 2013. KSS Retail is exhibiting in Booth 963.

About McKeever Enterprises, Inc.

McKeever's Enterprises, Inc. operates nine Price Chopper full service supermarkets in the Kansas City area. Founded in 1976, the McKeever Family has prided itself on providing great value for the community with Fresher Ways to Save!

About KSS Retail

KSS Retail, a dunnhumby Company, is the premier global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their shopper’s needs, and to deliver more effective pricing, promotions and merchandising decisions. KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include 7 Eleven, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s, United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many others. For more information, visit www.KSSRetail.com.