Fiber One Introduces Fiber One Protein Bars to Satisfy Cravings and Stay on Track in the New Year

Trade in Your Candy Bar for a Fiber One Protein Bar that’s Loaded with Protein, Fiber, and a Delicious Chocolaty Taste

MINNEAPOLIS--(BUSINESS WIRE)--As Americans make New Year’s resolutions to improve their eating habits, research shows that snacks can play an important role in healthier diets*. To help candy bar lovers stay on track and satisfy afternoon snack cravings, Fiber One is introducing Fiber One Protein Bars – delicious, chocolaty, chewy bars with the added benefits of fiber and protein to provide you with a delicious way to keep you going in the afternoon. The new bars are available in two indulgent flavors: Caramel Nut and Coconut Almond.

“At the start of the New Year, many Americans make resolutions to eat healthier, but it can be difficult to find smart options in the snack aisle that deliver on both nutrition and flavor”

You know that feeling when your afternoon craving hits, but you want something more nutritious than what is in the vending machine and more exciting than what you packed? Fiber One® is here to help. Fiber One Protein Bars can help keep you on track with 20 percent daily value of fiber with at least six grams of protein in a delicious 130-140 calorie bar:

• At 130 calories, Caramel Nut contains seven grams of protein
• At 140 calories, Coconut Almond contains six grams of protein

“At the start of the New Year, many Americans make resolutions to eat healthier, but it can be difficult to find smart options in the snack aisle that deliver on both nutrition and flavor,” said Katherine Zonino, associate marketing manager for Fiber One. “It’s time to find a snack that truly satisfies. Fiber One Protein Bars deliver the taste you crave, but with the nutritional benefits of fiber and protein, making it easy to stay on track.”

Fiber One Protein Bars are available at major grocery stores nationwide in five-count boxes, at a suggested retail price of $4.19. Visit FiberOne.com for more information about Fiber One Protein Bars and other Fiber One products.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.

*http://www.foodnavigator-usa.com/Market/More-snacks-healthier-diet-report-finds