KARLSRUHE, Germany & ATLANTA--()--BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, has appointed two new vice presidents to its leadership circle: Frans Riemersma will be Vice President Professional Services, while Romek Jansen, also on the VP level, will advance BrandMaker's further internationalization.
“Advancing BrandMaker's ongoing international expansion is a very exciting task, one to which I can contribute my many years' of international experience and expertise”
These two Dutchmen are masterminds and pioneers in the still-young disciplines of Marketing Resource Management and Marketing Process Optimization. Jansen and Riemersma are proven MRM experts: not only have they implemented a multitude of large MRM projects as consultants, they have also educated global marketing managers as the authors of the international standard work “Marketing Resource Management”. Both are in demand around the world as keynotespeakers at trade events. Riemersma (42) will be responsible, among other things, for the areas of consulting, implementation, and system integration, while Jansen (40) will advance BrandMaker's international growth.
“Advancing BrandMaker's ongoing international expansion is a very exciting task, one to which I can contribute my many years' of international experience and expertise”, says Romek Jansen. In addition to its headquarters in Germany, BrandMaker is represented by locations in France, Poland, Russia, and the USA. The company serves a multitude of other foreign markets with a global partner network, which includes regional specialists as well as global companies such as Arvato. “The client requirements are different in every region and market”, explains Romek Jansen. “Together with our partners we will facilitate these local markets needs and increase local ability to execute.”
“Creating the most business value for the client from the BrandMaker software is what makes this role so exciting”, says Frans Riemersma. “After the selection of a technology, it is the Professional Services that can make or break the success of the introduction of software at a company.” With Frans Riemersma as VP Professional Services, BrandMaker underlines the pivotal role of Professional Services in delivering value to BrandMaker customers, in particular in complex environments of large customers.
With the new additions to the team, company founders Mirko Holzer (CEO) and Sven Schäfer (CPO) have added two more experienced managers and proven MRM experts to the management team consisting of Andreas Dürr (Marketing), Henrik Heidemann (Sales), Dr. Albrecht Strauß (Research & Development), and Kazim Yildirim (Finance & Controlling).
“The market for enterprise software in the Marketing Resource Management sector is still relatively young”, says BrandMaker CEO Mirko Holzer. “As the European market leader, we are growing exponentially. With the reinforcement of our management, we are extremely well-equipped to take the next expansion steps. The fact that Romek Jansen and Frans Riemersmahave selected BrandMaker as their future sphere of influence confirms the direction of the BrandMaker strategy.”
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999 as pi-consult GmbH, the company has operated as BrandMaker GmbH since 2009; it focuses exclusively on the development and marketing of demanding software solutions for the marketing communication of medium-sized and large organizations. BrandMaker is headquartered in Karlsruhe and employs more than 200 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes operative marketing easier, and significantly increase productivity in marketing. Among other things, there are BrandMaker modules for the realization of brand portals, software-supported marketing planning, media asset management, the automated creation of online and print media, as well as centrally-controlled local area marketing. Well-known companies that use BrandMaker solutions in their communications and marketing departments include Bayer, Commerzbank, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, Schenker Deutschland, UBS, and ZF. As a subsidiary based in Atlanta, Georgia, BrandMaker Inc. cultivates the American market.