Ocean Spray Puts Juice Aisle on Ice to Introduce New Chilled Items

King of cool, Tropicana, helps Ocean Spray enter the chilled juice aisle with new Premium Cranberry and Blueberry Juice Beverages

LAKEVILLE-MIDDLEBORO, Mass.--(BUSINESS WIRE)--After literally creating the juice aisle over 80 years ago, Ocean Spray is taking a detour to the perimeter of the store. Now chilled juice lovers can enjoy the big, bold taste that only Ocean Spray delivers, with new Premium Cranberry and Blueberry Juice Beverages.

“We’ve been exploring a chilled juice option for years”

Ocean Spray’s new premium chilled beverages boast a more refreshing, fresh-fruit taste, providing consumers another way to enjoy the whole-body health benefits of the cranberry and fresh-picked taste of sun-ripened blueberries all year long.

“We’ve been exploring a chilled juice option for years,” said Ken Romanzi, Senior Vice President and COO of Ocean Spray North America. “Through a strategic alliance with Tropicana®, we were able to combine our cranberry and blueberry expertise with their chilled juice category expertise to create an exciting new juice platform.”

Each delicious 8-ounce glass of Ocean Spray’s Premium Juice Beverages offers a full-day’s supply of Vitamin C with no artificial flavors, colors or preservatives. Enjoy a refreshing glass morning, noon or night.

Premium Cranberry and Blueberry Juice Beverages are now available in a 59 oz. carafe beginning January 2013 at a suggested retail price of $3.99.

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as 35 Florida grapefruit growers. Ocean Spray was formed over 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of bottled juices and juice drinks, and has been the best-selling brand name in the bottled juice category since 1981. Ocean Spray posted fiscal 2012 gross sales of $2.2 billion and net proceeds of $338 million.