Personal Launches ‘Fill It’ for Passwords and Automatic Form Filling

Saves Hours on Logins, Checkouts, Registrations and Other Forms

WASHINGTON--(BUSINESS WIRE)--Personal (www.personal.com), a web and mobile data vault for individuals to securely store, share and reuse passwords and their most important information, today launched “Fill It,” a new app that enables individuals to use that data to automatically log in to sites and fill out online forms in seconds. Released initially as a web browser bookmarklet, Fill It works for logins and passwords, checkouts and registration pages and helps save time on much longer forms.

“By enabling people to easily save and reuse data and complex passwords across their lives, people can reclaim dozens of hours every year and enjoy far greater peace of mind.”

“Fill It unlocks one of the most valuable capabilities of a data vault, and addresses several of the biggest areas of friction and vulnerability online,” said Personal Co-founder and CEO Shane Green. “By enabling people to easily save and reuse data and complex passwords across their lives, people can reclaim dozens of hours every year and enjoy far greater peace of mind.”

Personal now enables users to securely log in to sites in just seconds. People no longer have to remember complex passwords, risk using the same password for multiple sites or make passwords vulnerable by sharing via email at home or work. Fill It already works for logins on thousands of sites, including Amazon, Facebook, Nordstrom, Hotels.com, AT&T, United Airlines and Netflix.

Unlike other form filling solutions, Fill It leverages thousands of different fields of data from a secure web and mobile data vault, allowing much more in-depth form filling for a wider variety of forms – and with a higher degree of protection. Developers and companies can significantly increase conversion rates and security on their sites by promoting Fill It and following best practices for creating forms and data fields (see http://developer.personal.com/page/Best_practices_for_form_design).

Getting started is easy for consumers. Simply add Fill It to a browser’s bookmark bar, go to an online login or form and click “Fill It.” When filling out a form for the first time, Fill It saves the information to the user’s Personal vault if it’s not already stored there, for automatic form filling in the future.

To get started and watch a video about “Sarah,” a busy mom who uses Fill It to make her life easier when it comes to usernames and passwords, online shopping, storing important information about her children and much more, go to www.personal.com/fillit or www.fillit.com.

About Personal

Personal (www.personal.com) gives individuals a web and mobile vault for securely storing, sharing and reusing their important data, notes and files at home and work, connecting them with trusted people, organizations and apps in their lives. Built on a privacy- and security-by-design platform, Personal helps individuals to properly leverage their data so they can realize the most value from it -- all with the peace of mind that the data in their vault remains legally theirs, they always know who can access it, and it can't be shared without their permission. www.twitter.com/personal.