MINNEAPOLIS--(RedEye Rebrand,” its 2013 charitable initiative. The Bridge For Youth was chosen as the winning charity through voting open to the public and promotion efforts by The Bridge For Youth that resulted in the highest percentage of votes among three selected charities.)--StoneArch, a health and medical marketing agency, is pleased to announce that The Bridge For Youth is the selected recipient of the “
“If we can do our part to help some of these organizations increase their presence within the community as well as the donations they receive, we will have succeeded.”
The 24-hour rebranding project will take place from 8 a.m. on Thursday, January 17, to 8 a.m. Friday, January 18. StoneArch will be updating a timeline throughout the special project and welcomes followers to view the rebranding progress at www.redeyerebrand.com.
“We’re excited to get the RedEye Rebrand underway,” says Jessica Boden, StoneArch president. “The timeframe for this initiative is far outside the norm of how we typically operate so for a brief window, it will be an all-out push. We’re marshalling our experience, insight and talents in a way that we hope will elevate and provide long-term benefits to The Bridge For Youth.”
The Bridge For Youth helps teens in crisis in the metropolitan area, providing them with resources and care to reunite with their families or help build independent living skills. Set in a residential area, The Bridge For Youth gives teens and families a safe environment in which they can use the 24-hours-a-day, seven-days-a-week care provided.
The Bridge For Youth will be the recipient of a brand overhaul that goes beyond an updated visual identity. This will start with a significantly condensed process that includes strategic branding and positioning, and ultimately involves logo development, website redesign and custom photography, among other deliverables.
“There are so many under-recognized charities doing great work in our community,” adds Boden. “If we can do our part to help some of these organizations increase their presence within the community as well as the donations they receive, we will have succeeded.”
The two runners-up, Ampersand Families and Teens Alone, will each receive a $500 cash donation.
StoneArch, three-time winner of the Medical Marketing and Media Gold Award, has specialized in medical device and healthcare marketing since 1984. The Minneapolis-based creative agency delivers multi-channel, strategic marketing communications and customized learning programs for a broad range of healthcare clients. In addition, the agency offers a full range of meeting support services. stonearchcreative.com