NEW YORK--()--Brian Griffin has been named president and general manager of Empire BlueCross BlueShield, effective January 21. In this position, Griffin will be responsible for the management of Empire’s local group and individual business in New York, including sales, account management, provider relations and contracting, underwriting and product delivery, as well as maintaining customer relationships. In addition, he will be responsible for the development of Empire’s long-term strategic direction and collaborating with local and state elected officials and thought leaders to improve the health of New Yorkers.
“This is one of the most exciting times in health care, and Empire is well-positioned make a positive impact for millions of New Yorkers.”
Griffin brings deep experience to his new role, with more than 30 years of health plan experience. He has held senior leadership positions with significant strategic and profit and loss (P&L) responsibility with Medco Health Solutions and US Healthcare (now Aetna). Griffin started his career as a sales representative for Empire BlueCross BlueShield.
“Brian has a proven record of delivering results,” said Dennis Casey, senior vice president for Empire’s parent company. “His extensive experience in profit and loss (P&L) management, strategic planning, and operations management, in addition to his market knowledge, will be an asset to our New York team.”
Griffin most recently served as the chief executive officer of Medco’s international business, where he led the creation of Medco’s international business. He was also responsible for leading the integration efforts of international businesses after Medco was acquired by Express Scripts (ESI).
“I’m looking forward to rejoining the Empire team,” said Griffin. “This is one of the most exciting times in health care, and Empire is well-positioned make a positive impact for millions of New Yorkers.”
About Empire BlueCross BlueShield:
Serving New Yorkers for over 75 years, Empire BlueCross BlueShield is the largest health insurer in New York supporting nearly six million members and more than 38,000 business, union and small employers in New York. Empire BlueCross BlueShield (Empire) is the trade name of Empire HealthChoice Assurance, Inc., and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association, serving residents and businesses in the 28 eastern and southeastern counties of New York State. Additional information about Empire is available at www.empireblue.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinInEmpire, or visit our YouTube channel at www.youtube.com/healthjoinin.