SOREL to Showcase Winter Film Festival Style in Park City with First-Ever Online & Offline Pinterest Experience

PORTLAND, Ore.--(BUSINESS WIRE)--SOREL, a premium boot brand founded in 1962, invites consumers to get DECKED OUT. LACED UP. PINNED UP. on Pinterest during the 2013 Sundance Film Festival.

“We’re excited to merge the digital world with the physical world and bring the Pinterest experience to life on Main Street”

From Jan. 17 – 21, SOREL and Flight Boutique, located at 562 Main Street in Park City, Utah, will host a life-sized pinboard where festival goers can create their own winter film festival inspired collection for a chance to win prizes from SOREL, Flight, and Fresh, a lifestyle beauty brand that spans skincare, body care, fragrance and home. For those who can’t make it to Park City, SOREL will mirror this offline contest on its Pinterest page from Jan. 17 – 27.

“We’re excited to merge the digital world with the physical world and bring the Pinterest experience to life on Main Street,” said Kimberly Barta, SOREL’s global brand director. “Pinterest is one of the most engaging and enjoyable places to showcase creativity and get inspired. SOREL is embracing the Pinterest experience and celebrating winter film festival fashion, beauty, art, creativity and creation with people, whether they’re in Park City or online.”

DECKED OUT. LACED UP. PINNED UP. At The Festival Jan. 17-21

Visitors to Flight Boutique will be able to compose their own life-sized pinboards showcasing their unique winter film festival style. Festival pinboard creativity and design will showcase SOREL’s 2012 Fall and Winter styles such as the Conquest™ Carly, Joan of Arctic™ Premium, and Slimpack™ Riding boots, Fresh lifestyle beauty products, Flight clothing, inspirational tactile imagery and exquisite art pieces. A variety of SOREL mood boards will also be on hand to spark participants’ imaginations. SOREL will choose a winner each day from Jan. 17-21, awarding a total of five fans each with a pair of SOREL boots, a $100 Flight Boutique gift card and a variety of Fresh beauty and lifestyle products.

DECKED OUT. LACED UP. PINNED UP. On Pinterest Jan. 17-27

Fans of SOREL who can’t make it to Park City during the winter film festival still have a chance to showcase their unique fashion aesthetics and win prizes. To enter the contest online, fans can simply create a new pinboard on their Pinterest account and re-pin items from SOREL’s winter film festival-themed pinboards. The online contest, which runs each day of the festival from Jan. 17-27, will award one winner daily with a pair of SOREL boots and a variety of Fresh beauty and lifestyle products. At the end of the 10 days, one grand prize winner will receive a pair of SOREL boots, a variety of Fresh beauty and lifestyle products and a $100 Visa gift card. No purchase is necessary to enter or win. Void where prohibited. See complete Official Rules here.

SOREL worked with R/West, a Portland, Ore. based integrated marketing agency, to create the DECKED OUT. LACED UP. PINNED UP. online/offline Pinterest experience.

Connect with SOREL During The Festival

In addition to SOREL’s DECKED OUT. LACED UP. PINNED UP. experience at Flight Boutique and on Pinterest, SOREL fans can stay up-to-date on Main St. film festival street style and celebrity sightings on SOREL’s Facebook, Twitter (@sorelfootwear) and Instagram.

About SOREL

Founded in 1962 on the frozen plains of Canada, SOREL brings its functionality and heritage of expert craftsmanship to the modern world of fashion, where it is inspiring a new generation of doers, builders, and creators. And though SOREL makes more than just boots, there’s a boot in everything SOREL makes. SOREL combines felt, wool, premium leather, and flawless construction with people who aren’t afraid to get their boots dirty. For more information about SOREL, please visit sorel.com, Facebook, Twitter (@sorelfootwear), Instagram and Pinterest. SOREL is a subsidiary of Columbia Sportswear Company (NASDAQ:COLM).