Resvology Launches Anti-Aging Skin Care Line with Patented Gene-Activating Molecule

• Resvology Collection is Formulated with the Multi-Patented, Gene-Activating 4-AR Molecule™, a Unique, Stable Form of Resveratrol
• Discovered by Cancer Researchers at Brigham Young University, 4-AR Molecule Fuels Gene Activity to Reduce Signs of Aging
• Company’s Strong Funding and Leadership Team Includes Prominent Life Science Leaders Gary Crocker, Dinesh Patel

PARK CITY, Utah--(BUSINESS WIRE)--Rejuvenation Labs today announced the launch of Resvology, the only topical anti-aging skin care line containing the multi-patented, gene-activating 4-AR Molecule™, a uniquely stabilized ester form of the widely recognized “youth molecule” resveratrol.

“The discovery of the 4-AR Molecule has improved our understanding of the skin’s aging process, and how it can look and feel more youthful”

Resvology’s anti-aging effectiveness is based upon a proprietary molecule discovered by a team of cancer researchers at Brigham Young University working under a grant by the National Institutes of Health. Through in-vitro studies, the 4-AR Molecule (or resveratryl acetate) has been observed to activate 85 key skin–related genes to fuel gene activity, including:

• Increasing gene activity of SIRT1, a longevity protein that improves DNA integrity and fights biological aging, by 330 percent
• Increasing the presence of the powerful antioxidant agent Metallothionein I by 6,400 percent
• Increasing Metallothionein 2, a potent antioxidant agent, by 340 percent
• Increasing Procollagen III, an anti-wrinkle gene which promotes collagen in youthful skin, by 220 percent

Unveiled at the Sundance Film Festival, the Resvology Age Corrective collection consists of three core products designed for all skin types: the Age Corrective™ Wrinkle Treatment, Age Corrective™ Eye Cream and the Gentle Cleansing Gel. These products work together to hydrate and smooth skin texture and reduce signs of aging, helping keep skin looking firm, lifted and youthful.

Researchers also observed a significant correlation between the 4-AR Molecule in higher production of several proteins and enzymes important to cell regeneration. In clinical trials, consumers have reported that Resvology hydrated skin, removed fine lines and wrinkles, and minimized puffiness and dark circles around the eyes.

“The discovery of the 4-AR Molecule has improved our understanding of the skin’s aging process, and how it can look and feel more youthful,” said Kevin Passey, CEO of Rejuvenation Labs. “Resvology sets a new standard for anti-aging effectiveness in the skin care industry by creating the most stable and accessible use of resveratrol. Resvology will make a genuine difference in how women look and feel.”

The science behind the 4-AR Molecule captured the early attention of entrepreneurs Gary Crocker and Dinesh Patel, two leading life science experts who have each founded numerous successful biotechnology companies. Crocker and Patel are members of the board of directors of Rejuvenation Labs, and together they are providing substantial financial backing for the launch of Resvology.

Crocker has founded multiple successful medical device companies, including Research Medical, which became the world’s largest supplier of cardiac bypass catheters before it was acquired by Baxter International for $250 million. Crocker is currently chairman of Merrimack Pharmaceuticals, a leader in oncology research and treatment, and CEO of Crocker Ventures. Patel, one of the leading fathers of biotechnology in the Mountain West region, has led or helped launch many companies. Holder of numerous patents, Patel was also CEO of Theratech, a leader in drug delivery technology that he co-founded with Crocker. Theratech was purchased by Watson Pharmaceuticals.

“It is exciting to be part of a team of scientists and business leaders that are creating an innovative skin care line with observable results,” said Crocker. “The discovery of the 4-AR Molecule and the quality of the scientific and business teams made it clear that this is more than just another skin care line. Rejuvenation Labs will make a major impact in the beauty care market.”

Resvology will roll out in the first quarter of 2013 and be sold at specialty retailers. For more information, visit www.resvology.com.

About Rejuvenation Labs

Founded in 2007, Rejuvenation Labs is a part of the Crocker Ventures family of companies, whose mission is to discover and create novel, proprietary gene-based technologies for use in cosmeceutical, nutraceutical, research, and pharmaceutical fields. Guided by Kevin Passey, president and CEO, Rejuvenation Labs continues to innovate and develop advanced skin care breakthroughs for women everywhere with the new 4-AR Molecule.