The Trade Desk Hires Online Media Veteran as Chief Operating Officer

VENTURA, Calif. & NEW YORK--(BUSINESS WIRE)--With an eye toward expanding its business operations to new heights, The Trade Desk has named Rob Perdue, most recently Chief Operating Officer at EyeWonder, Inc., as the company’s Chief Operating Officer.

“We couldn’t be happier for what this means for our company’s future. I’m looking forward to working with Rob closely.”

Perdue arrives at The Trade Desk with a proven track record of results and achievements in the online media industry. As the COO at EyeWonder, Inc. from 2010 to 2012, a rich media and video ad serving company, Perdue oversaw a rapid growth, nearly doubling EyeWonder’s total employees to over 300, as well as overseeing an expansion to 20 countries. Perdue managed all sales and business operations, while focusing on driving and increasing operational capabilities across all functional departments to meet the company's strategic business objectives.

The net result of Perdue’s management was EyeWonder’s sale to MediaMind in 2011.

“The Trade Desk just picked up a true talent that specializes in scaling businesses,” The Trade Desk CEO & co-founder Jeff Green said. “We couldn’t be happier for what this means for our company’s future. I’m looking forward to working with Rob closely.”

Perdue arrives at The Trade Desk at a significant period in the company’s history. The Trade Desk’s growth rate continues to rise dramatically, and the company is the fastest growing demand source in real time bidding.

Previous to EyeWonder, Perdue worked as an Investment Banker at the Jordan, Edmiston Group (JEGI), an investment bank serving the online media and technology industry. Perdue advised and managed over $800 million in transactions across the industry.

“I’m thrilled to join this team, and to help see this company grow even faster,” said Perdue, who will be based in the company’s New York City office. “I’m excited to work with the most experienced and talented group in the DSP space.”

About The Trade Desk

The Trade Desk platform powers buyers, providing better tools to manage display, social and video advertising campaigns.

Founded in 2009 by the pioneers of real-time bidding, The Trade Desk is the foundation for successful online advertising. The Trade Desk has become the fastest growing buyers’ platform by focusing on:

• The best display, social and video buying tools in the market
• Data protection and management
• Full funnel attribution across media channels

The Trade Desk is based in Ventura, CA, New York City and Boulder, CO, with local support in Australia, continental Europe, and the United Kingdom. For more information, visit: www.thetradedesk.com.