Yoplait Pro-Force Proud Partner of X Games Aspen

MINNEAPOLIS--(BUSINESS WIRE)--In conjunction with the recent launch of Yoplait® Pro-Force™ yogurt, this Greek yogurt is taking it to the next level and leveraging the popularity of action sports by becoming a proud partner of X Games Aspen.

“The X Games are the pinnacle of action sports and achievement and Yoplait Pro-Force is a good source of protein that can help tomorrow’s all-stars reach their fullest potential—and have a blast while doing it.”

“This is a perfect fit for Pro-Force as it lines up with what kids with active lifestyles are interested in,” said Ashley Karr, Yoplait Kids associate marketing manager. “The X Games are the pinnacle of action sports and achievement and Yoplait Pro-Force is a good source of protein that can help tomorrow’s all-stars reach their fullest potential—and have a blast while doing it.”

Yoplait Pro-Force is launching with the “Bring Your A-Game” campaign which focuses on helping mom to get her kids more protein. “As a proud partner of X Games Aspen, we are bringing our active lifestyle campaign to life,” said Karr. Yoplait Pro-Force will be at the X Games January 24-27, 2013 and sampling product with the athletes, attendees and media.

New Yoplait Pro-Force Greek yogurt contains two times the protein of the leading kids’ yogurt*. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings are as fun as they are healthy. The new packaging has vibrant colors and active-lifestyle imagery featuring X Games athletes/sports and logo.

An excellent source of calcium, Yoplait Pro-Force has no artificial colors, flavors or sweeteners and contains 9g of protein per 3.5 oz-serving. Available nationally, it has a suggested retail price of $2.99 per 4-pack. For more tasty recipes and information from Yoplait Pro-Force visit www.yoplait.com

*Yoplait® Pro-Force: 9g protein per 3.5 oz; leading kids’ yogurt: 3g protein per 3.5 oz.

About X Games

X Games is the leading action sports competition and lifestyle brand in the world. Owned and operated by ESPN, the X Games launched its first event in 1995. In 2013, X Games is expanding to include six annual global events: Foz do Iguaçu, Brazil; Munich, Germany; Barcelona, Spain; Aspen, Colo.; Los Angeles, Calif. and Tignes, France. X Games events spotlight the world’s best action sports athletes in BMX, Skateboard, Moto X, and Rally Car at the X Games; and Skiing, Snowboard and Snowmobile at the winter version of the X Games against the backdrop of the host city and country.

About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.

Yoplait is a registered trademark of YOPLAIT MARQUES (France) used under license.