“We expect consumers to gravitate to the site to find products they would not otherwise find at retail”
With the launch of the store, the company expects online sales to increase, and help consumers locate retail stores that carry NEO near them via the store locator.
“We expect consumers to gravitate to the site to find products they would not otherwise find at retail,” said Justin Wiesehan, Ballantyne Brands Director of Online Marketing. “Additionally, our online consumers will be able to take advantage of various promotions found only on the Web store.”
With this launch, Ballantyne Brands also expects to see an increase in social media activity for the NEO brand. NEO can be found on both Facebook and Twitter. Customers can access these outlets for news, promotions, product introductions, and to interact with the company.
Electronic cigarettes are alternatives for traditional tobacco. Ballantyne Brands distributes its electronic cigarettes, commonly called e-cigs, across the country. NEO and Mistic™, a brand Ballantyne acquired in November 2012 and enjoys strong customer base, are available in both traditional tobacco and menthol flavors. Both NEO and Mistic offer rechargeable and non-rechargeable options.
“Having the Web store and website will also enable consumers to access our store locator,” said John Wiesehan III, Ballantyne Brands Vice President of Sales. “This is something that fully supports our retail partners, as it points our consumers to their stores to drive sales.”
About Ballantyne Brands, LLC
Electronic cigarettes are alternatives for traditional tobacco. Ballantyne Brands distributes its electronic cigarettes to thousands of retail outlets across the country. NEO™ and Mistic™ electronic cigarettes, commonly called e-cigs, are available in both traditional tobacco and menthol flavors. They also offer both rechargeable and non-rechargeable options. Our team works continually to provide our customers with the highest quality products available at a price below our competitors and much less than that of traditional cigarettes. Our innovations are guaranteed to provide our customers with a more convenient and enjoyable alternative smoking experience.