SAN FRANCISCO--(Whole Kids Foundation, PACT, and Indiegogo are teaming up to help build urban sustainable gardens across the U.S. that provide increased access to healthy food and empower adults and children to actively experience how food is grown -- from seed to plate. The “Urban Gardens Across America” campaign enables donors to fund the garden projects of their choice through the crowd-funding platform Indiegogo. Each garden will have its own campaign page, and Indiegogo will host a partner page housing all the individual garden campaigns.)--
“It’s inspiring to know that a mission-drive foundation, brand and crowdfunding platform can not only do good together, but we can also empower people to take action and influence what happens in their local communities.”
To engage and inspire community support around the garden campaigns, each garden’s campaign will be led by a “PACTivist” who acts as an advocate to raise $2,500 for each garden. As an added incentive, PACT, a mission-driven organic apparel line, will also offer gifts from its new urban garden-inspired Spring/Summer 2013 collection for each $25 to $250 donation made online at http://www.indiegogo.com/partners/grdn from January 21 – February 28.
Whole Kids Foundation, a Whole Foods Market® foundation, will provide additional support for each garden, like online garden planning tools and organic seeds to help build or expand each urban garden.
"Whole Kids Foundation has seen firsthand the huge interest for community gardens, so we are excited to join such a creative initiative that will raise much needed funds and promote awareness about the importance of understanding where our food comes from," said Nona Evans, executive director for Whole Kids Foundation. "Gardening helps create a tangible experience that connects parents and kids to real food and helps inspires healthier eating habits."
To coincide with the launch of the Urban Gardens Across America campaign in January, select retailers throughout all 50 states and participating Whole Foods Market stores will debut the spring/summer PACT 2013 collection inspired by the colors and history of urban farms. The line of premium organic socks, tanks, t-shirts, leggings and underwear can also be purchased online directly at http://www.wearpact.com.
"We are excited to connect PACT with urban farms across the country and raise awareness of the importance of eating healthy foods," says Jeff Denby, owner of PACT. "Our Spring 2013 collection reflects our dedication to the urban farms movement from our Farm Stripes to our Blossom prints."
"We’re excited to be part of this one-of-kind partnership, where Whole Kids Foundation, PACT and Indiegogo are facilitating a national movement locally, by providing the expertise and platform for communities to collaborate and raise money for their own garden," said Danae Ringelmann, Co-Founder of Indiegogo. "It’s inspiring to know that a mission-drive foundation, brand and crowdfunding platform can not only do good together, but we can also empower people to take action and influence what happens in their local communities."
Indiegogo is the world's largest crowd funding platform, empowering anyone, anywhere, at anytime, to raise funds for any idea. Since launching in January 2008, Indiegogo has enabled people to launch campaigns from every country around the world. With millions of dollars distributed globally each week across the platform, Indiegogo is democratizing the way people raise funds for any project - creative, entrepreneurial or cause-related. Indiegogo is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo, www.facebook.com/indiegogo, and http://plus.ly/indiegogo.
Started in 2009 by two social entrepreneurs, PACT is obsessed with a BIG idea: clothes that make the world a better place. Socks with soul, altruistic underwear, and other everyday essentials made with fabrics that feel good and go easy on the environment.
The best part: with every purchase, you help PACT make a positive change in our world. You change your underwear. Together, we change the world.
For more information about PACT, visit: http://www.wearpact.com
About Whole Kids Foundation:
Whole Kids Foundation, a Whole Foods Market foundation, is dedicated to improve childhood nutrition and increase access to healthy food choices through three key efforts including salad bars, school gardens and healthy eating education for teachers. Since its inception in 2011, the Foundation has funded over 900 school garden grants in partnership with FoodCorps and 1,400 salad bars through Let’s Move Salad Bars to Schools, giving more than 1 million kids access to healthy food choices. For more information, visit www.wholekidsfoundation.org.