Sales Lead Management Association Starts ‘Women in Sales & Marketing’ Radio Segment

LOS ANGELES--(BUSINESS WIRE)--James W. Obermayer, CEO of the Sales Lead Management Association (SLMA), announced today that the association is devoting part of its successful SLMA internet radio programming to business women in sales and marketing.

“we have had 135 CEO, CSO and CMO interviews. Programming of late has also had many subject-oriented programs that are 'How-To’s.' Now we are dedicating broadcast time to women in sales and marketing because women make up the vast majority of the marketing positions in B2B and B2C companies.”

“Since SLMA Radio’s introduction in July of 2010,” Obermayer said, “we have had 135 CEO, CSO and CMO interviews. Programming of late has also had many subject-oriented programs that are 'How-To’s.' Now we are dedicating broadcast time to women in sales and marketing because women make up the vast majority of the marketing positions in B2B and B2C companies.”

While we have had many women CEOs, CMOs, and CSOs on the program, the first “Women in Sales & Marketing” interview was with Jill Rowley of Eloqua and the subject was: Women in business and why they don't take credit for their accomplishments. The second show was with Kay Hunter of Image & Etiquette Services, and the subject was: Women in Business: Your party image - stop embarrassing yourself. Our third guest was Ruth P. Stevens of e-marketing Strategy, who tackled the subject: Is self-employment for you? Mistakes to avoid!

The host for the SLMA Women in Sales & Marketing segment is Susan Finch. Ms. Finch has been in public relations and marketing since 1984. She crossed over into web development in 1996 when the city of Anaheim, California needed a new website. She has continued combining marketing, public relations, advertising and social media to give her clients the full benefit of her experience. She’s a client advocate and gentle social media trainer who believes in giving clients full access to “their stuff” online. Susan has been a director for the SLMA since 2008, offering and implementing her ideas and solutions to best benefit the membership.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 6,200 worldwide members and 300-plus articles from 60 authors on the SLMA website. Activities throughout the year include an active ‘pushy’ blog, recognition for the ‘20 Women to Watch in Sales Lead Management,’ the SLMA College of Fellows, a monthly ‘gossipy’ newsletter, and SLMA Weekly Radio. Sponsorship programs are available. For more information about SLMA or the ‘Top 50’ list, call Sue Campanale at 714-637-6989.