Waldorf Astoria Hotels & Resorts Bring True Waldorf Service to Filmmakers and Fans during 2013 Sundance Film Festival

Timeless Luxury Hotel Brand Acts as Official Hotel Sponsor of Acclaimed Festival

MCLEAN, Va.--(BUSINESS WIRE)--Waldorf Astoria Hotels & Resorts, Hilton Worldwide’s luxury brand of landmark hotels, along with Hilton HHonors, the loyalty program for Hilton Worldwide, are pleased to announce their continued support for the Sundance Film Festival as the 2013 official hotel sponsor. The partnership coincides with the rollout of True Waldorf Service, the latest Waldorf Astoria service platform that extends the legendary personal service principles that were first born at the flagship Waldorf Astoria property in New York to the now more than twenty Waldorf Astoria hotels and resorts worldwide, including Waldorf Astoria Park City.

“We look forward to providing True Waldorf Service at the Sundance Film Festival and to our fans and followers online.”

As filmmakers, fans and actors make their way to Park City and the world watches from afar, True Waldorf Service will come to life for the 2013 Sundance Film Festival through:

• Waldorf Astoria at the Festival: From January 18 to January 26, festival goers can visit the Waldorf Astoria booth at the Main Street space between 10:00 a.m. – 6:00 p.m. Visitors who sign up for Hilton HHonors or provide their HHonors number can win a number of prizes daily, including room nights at Waldorf Astoria hotels and resorts worldwide, $100 gift cards for the Waldorf Astoria Spa at Waldorf Astoria Park City, and Sundance Film Festival/Waldorf Astoria Hotels & Resorts limited edition luxury robes.
• Waldorf Astoria and Sundance Film Festival VIP Twitter Giveaway: From today, January 22 through January 24, Waldorf Astoria will use Twitter to give away Sundance Film Festival luxury gift sets, which include Canada Goose Branta jackets, Stella Artois chalice sets and Waldorf Astoria weekend getaway packages. To enter the giveaway, follow @WaldorfAstoria and retweet messaging at 12:00 p.m. ET using the #Sundance hashtag for a chance to be selected at random.

“Waldorf Astoria Hotels & Resorts has served countless celebrities and dignitaries,” said John Vanderslice, global head of luxury and lifestyle brands at Hilton Worldwide. “We look forward to providing True Waldorf Service at the Sundance Film Festival and to our fans and followers online.”

As part of the True Waldorf Service hotel experience, a personal concierge assigned to each qualified guest acts as the guest’s primary contact – before, during and after a stay – to guarantee every want and request is met.

As an additional element of the sponsorship, the Hilton Worldwide LightStay Sustainability Award, first introduced in 2012, will once again support the Sundance Institute Documentary Film Program and Fund’s full range of year-round activities, which includes awarding grants to documentary film projects that focus on sustainability issues. LightStay represents Hilton Worldwide's overarching commitment to integrating sustainability into every guest experience, which is critical to the long-term success of its business.

Waldorf Astoria Hotels & Resorts and Hilton HHonors will participate as the official hotel sponsors of the Sundance Film Festival through 2014. For more information on Waldorf Astoria and Hilton HHonors visit www.waldorfastoria.com and www.hiltonhhonors.com. For more information on Hilton Worldwide and its sustainability efforts, visit www.hiltonworldwide.com/sustainability. For more information on Sundance Institute, visit www.sundance.org.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Waldorf Astoria Hotels & Resorts

WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting www.waldorfastoria.com. Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton HHonors

Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, offers its 34 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 3,900 hotels in 90 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.