Audax Health™ Unveils New Name and Look for Its Popular Personal Health Management Product

Careverge™ to Launch as Zensey™

WASHINGTON--(BUSINESS WIRE)--Audax Health™, an end-to-end digital health company, today announced it has re-branded its consumer health management product Careverge™ as Zensey™. Zensey – in a similar fashion to Careverge – will provide consumers of all ages with a fun, motivating, and secure online digital health platform, specifically designed to make it easy to pursue healthier living.

“Our strong feeling is that new and existing users will identify with the Zensey name and experience.”

The fresh, new visual identity reinforces Audax Health’s commitment to empowering consumers to be active participants in managing their own health. For existing Careverge users, the transition to using Zensey will be a seamless one. Akin to Careverge – which was first introduced to consumers in January 2012, Zensey will continue to offer a one-stop solution for health management, while providing a new personalized experience that fits into consumers’ daily lives. The easy-to-navigate website will also empower users of all activity levels be active participants in managing their own health by providing tools to track fitness goals, to connect with health and fitness experts, and to better understand health risks, costs and overall behaviors – all in a private and secure environment that’s fully HIPAA compliant.

“Giving a fresh design to our popular consumer health management platform is the next step in Audax Health’s goal to help revolutionize the consumer health care experience,” said Grant Verstandig, founder and chief executive officer of Audax Health. “From the name to the logo, Zensey reflects our continued belief that a holistic wellness approach has the power to inspire healthier lives across our population.”

Audax Health conducted research with consumers and key influencers to identify a name and logo that resonates with a broad audience and conveys the idea of a holistic and empowering approach to health and well-being. The name Zensey was selected because of its fusion of “Zen,” which consumers associate with overall well-being, and “sensei,” meaning master. Zensey’s logo also reflects this essence, featuring the Japanese symbol enso, strongly associated with Zen, and meaning circle, absolute enlightenment, and strength.

“We wanted to choose a name that felt like a representation of our product and of what consumers want in a service that empowers them to manage their health,” added Camille Watson, chief marketing officer of Audax Health. “Our strong feeling is that new and existing users will identify with the Zensey name and experience.”

Zensey.com, currently in a private beta, will be made available to new users in 2013. Existing users are still able to log in using their Careverge login and password. For more information on Audax Health, please visit www.audaxhealth.com.

About Audax Health

Founded in 2010, Audax Health believes that consumers can and should be active participants in managing their own health. Audax creates a personalized lifestyle plan for consumers that allows them to connect and compete with others like them, track progress towards goals, and earn rewards with the objective of generating healthier lifestyles and preventing future illness. For more information, please visit www.audaxhealth.com.