Doorsteps Launches Free Online Tool to Educate, Empower and Qualify Homebuyers

NEW YORK--(BUSINESS WIRE)--Doorsteps, the website that enhances the relationship between buyers, agents, lenders and service providers, today announced the launch of their free online tool for consumers. This new platform, which supplements the Doorsteps agent tool, helps consumers decide whether to buy, how to get ready faster, and then make the smartest possible choices along the way.

“This also means buyers get access to the right partners at the right moment and in the right way.”

Doorsteps guides potential buyers through the six key phases along the home-buying journey, supplying them with unbiased, insider information at each step or decision-point to ensure they are making the most informed, thoughtful choices.

“We developed the content and tools by interviewing hundreds of top agents, loan officers, and successful buyers from across the country. The goal was to ensure every Doorsteps user had unparalleled insight about how to optimize each decision in their own best interest,” says Doorsteps’ Founder, Michele Serro.

As buyers complete each step, their inputs are summarized into a highly visual Buyer Profile – a unique feature that ultimately becomes a buyer’s “currency and calling card” in the marketplace. Buyers can use this profile to give partners a rich but easy-to-digest overview of who they are, what matters to them, and what they will need to be successful, so each relationship begins with a far more robust understanding of how best to serve their needs.

“Doorsteps’ journey-based experience and the rich data that it collects translates into a far higher conversion rate than other lead generation tools,” says Serro. “This also means buyers get access to the right partners at the right moment and in the right way.”

Doorsteps is designed to solve many of the major issues faced by stakeholders in the home-buying process. Buyers are often forced to make decisions they don’t understand simply because an unbiased, thorough and easy-to-understand resource simply didn’t exist, so Doorsteps educates and empowers them in a well-designed, visual, and streamlined way to prepare them for home ownership from start to finish. Agents require help getting optimized and connecting with ready, qualified buyers within the new digital landscape, so Doorsteps creates a shared online workspace between both buyer and agent, which results in a smarter lead generation and matching service. Loan officers want to get involved earlier in the buying process to ensure they can help guide clients to the best loan options and financial services to help them – well before closing on a home. Service providers are finding it more difficult than ever to reach the right person, in the right way, and at the right time, so Doorsteps offers an in-context, transparent way to share their products, services, or points-of-view with a qualified consumer group.

The ultimate goal is to design a system where the economic and emotional fall-out of bad decision making by multiple, interrelated stakeholders – such as was recently experienced during the housing crisis – is all but impossible. “Buying a home is one of the most complex, difficult, and emotionally fraught moments in one’s life,” says Serro. “And it’s not just difficult for the buyers. Believe it or not, the home buying system is not efficiently designed to support anyone.”

To learn more about the Doorsteps consumer tool, visit Doorsteps.com or watch this video: http://vimeo.com/52898558.

ABOUT DOORSTEPS

Doorsteps is a tool that enhances the relationship between buyers, agents, lenders and service providers. Doorsteps helps consumers decide whether to buy, how to get ready faster, and then make the smartest possible choices along the way. This process produces more confident, more qualified home-buyers. The site currently offers a solution for buyers, lenders, agents and service providers with future plans to also serve sellers. Doorsteps was founded in 2012 by Michele Serro, a former design consultant fascinated with finding better, more human-centered ways to harness the internet to support people through major life events. For more information, visit www.doorsteps.com.