TORONTO--(North Plains, the leader in helping companies leverage their visual media assets, today announces that James Christopher, President & CEO of North Plains will be chairing the CMO Exchange, Jan 27-29, 2013 in Miami, Florida. In addition, Eric Courville, Vice President of Marketing and Corporate Development and Ruth Knight, International Sales and Marketing Director at North Plains will be speaking at the conference on January 28. They will be joined by Jeremy Chames, Project Leader of Distell Group Limited’s Brand Asset Management initiative - Brand 360 and David Barron, Manager, Creative Technology at Wilson Sporting Goods to discuss how marketing and marketing operations can be more flexible and adaptable in a multi-channel, multi-media world. The CMO Exchange will be held January 27-29, 2013 and will include marketing leaders from top brands worldwide.)--
“Leverage Your Marketing Assets to Better Connect and Engage with your Audience As Well As Improve the Profitability of Marketing”
“We’re delighted that James Christopher will be the chairman of the CMO Exchange this year,” said Winsome Gilbert, Program Director, CMO Exchange. “The value of the CMO Exchange is the community of thought leaders we bring together to discuss the key challenges facing marketers today. James’ extensive experience in the international technology industry, particularly in the creative, communication and collaboration solutions sector will add a unique perspective for our line up of industry leaders.”
North Plains’ presentation will discuss why the explosion of social media combined with the proliferation of digital assets and distribution channels require agile marketing. The presentation will expound on how marketers have to adapt their marketing approach in order to be relevant and reach their intended audience. Chames and Barron will join North Plains in a discussion on the marketing trends impacting companies today, and the key technologies and strategies they see as necessary for the continued evolution of marketing to ensure success.
CMO Exchange brings together a dynamic community of CMOs and senior marketing executives from Fortune 1000 companies. The three-day forum provides opportunities for marketers to strategize and learn best practices with some of the most admired brands in the world.
|CMO Exchange 2013|
|Panel - “Leverage Your Marketing Assets to Better Connect and Engage with your Audience As Well As Improve the Profitability of Marketing,” Monday, January 28, 9:45 am ET|
|Eric Courville, Vice President of Marketing and Corporate Development, North Plains|
|Ruth Knight, International Sales and Marketing Director, North Plains|
|January 27-29, 2013|
|Doral Golf Resort and Spa Miami|
About North Plains
North Plains is recognized as the world leader in helping companies effectively leverage their visual media content including images, photos, videos, 3D designs, and others to maximize market success. Providing a complete array of products, services and solutions, North Plains is uniquely positioned to help corporate marketers, advertisers, content creators, and publishers to be more agile in the creative development process, and in the management and distribution of marketing and brand communications. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs by expanding and evolving its suite of offerings to include Digital Asset Management (DAM), Marketing Resources Management (MRM), Creative Workflow and more. With offices in Canada, USA and Europe, North Plains counts many of the world’s leading companies and brands among its 1,400+ clients and 1,000,000+ users. For more information, please visit www.northplains.com.