TEL AVIV, Israel--(Tvinci, the leading Pay-OTT Platform provider, has been selected by MediaCorp, Singapore's leading media company, to power its new cross-device lifestyle service, Toggle. The deployment is Tvinci’s first in the Asia-Pacific market as it looks towards expansion in the region.)--
“Toggle is the perfect example of a leading media company setting the standard in its local market”
Toggle will be available on PC, iPhone, iPad and connected TV, available to consumers as a subscription service or as a pay per view service, offering linear and video on-demand (VOD) content and access to a library of over 1000 hours of programming. Toggle's launch is a first for Singapore, as it enables a leading media company to compete with local operators creating a paid TV service. The service will be rolled out internationally in the future.
“Consumers are increasingly using connected devices as both companion devices and second screens, so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime, anywhere, but also a gateway to a new TV experience,” said Philip Koh, Managing Director, Convergent Media Division, MediaCorp. “We're happy to have Toggle powered by Tvinci's OTT 2.0 backend, and confident in the way that our users' devices and content are managed and delivered. Tvinci's team demonstrated great technical acumen through the quality and speed at which Toggle has been developed and launched.”
Toggle provides rights protected content across iOS, Android and Windows devices using Tvinci's multi-DRM capabilities: supporting Microsoft PlayReady and Google's Widevine DRM simultaneously. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated from the backend level to the interface.
“Toggle is the perfect example of a leading media company setting the standard in its local market,” said Ofer Shayo, CEO, Tvinci. “The amount of content consumed via connected devices is increasing every month. Leading operators and media companies such as MediaCorp understand the need to introduce an OTT offering in order to meet viewers' need to access content on any of their devices, whilst also enjoying an immersive social experience. We are excited to have launched Toggle with MediaCorp as our first project in the pan-Asian region, and are looking forward to deploying our platform in other territories in 2013."
Toggle is due to be fully launched in Q1 2013.