BackJoy Releases “Sit Right - Stretch Right” Video Tips to Prevent Back Pain as New Year’s Resolutions Fade Away

Celebrity Fitness Trainer Ashley Borden Provides Simple At-Work Back Exercises To Maintain Back Health Despite The Rise In Cancelled Gym Memberships After January 30th

BOULDER, Colo.--(BUSINESS WIRE)--BackJoy, a groundbreaking company in posture and back pain management, along with celebrity fitness trainer Ashley Borden, release the “Sit Right – Stretch Right” online video program for easy-to-follow back exercises and stretches that can be done in the comfort of the office or home. The convenient program offers an easy way to better your back as a countless number of Americans will drop their gym memberships after “resolution hump day” on January 30^th and not be getting the exercise or stretching they need for a healthy back.

With 8 of 10 Americans experiencing back pain in their lifetime, posture and stretching are two key factors to help stop back pain from happening (Mayo Clinic). Unfortunately, proper desk posture is often overlooked and 80% of new gym memberships purchased in the New Year will go unused by the time Spring rolls around (Ismail, 2005). Simple, attainable techniques and stretches that are done in the office can improve overall back health, make sitting more comfortable, and may even lead to higher productivity.

In addition to the “Sit Right – Stretch Right” video program and link offered online, BackJoy has made the program’s photos and written steps available for redistribution on the company blog (living.backjoy.com). All videos, photos and written stretches can also be obtained by contacting BackJoy.

Detailed exercises include:

Lower Ab Connect – Posture and core techniques

Push and Pull – Shoulder and chest stretch

Cat and Dog – Full back stretch and release

Seated Shoulder Stretch – Release and loosen tight shoulders from desk posture

Kneeling Quad Stretch – Frees up movement for the quad and pelvis

Featured in the video, BackJoy Posture+ is a preventative everyday seat enhancement that helps consumers sit more comfortably and correctly, improving posture, strengthening core muscles and avoiding life-limiting back problems. Consumers can purchase Posture+ for themselves or a loved one for $39.99 on BackJoy’s website www.backjoy.com. More easy exercises and tips from Ashley Borden can be viewed on her website www.ashleyborden.com/.

About BackJoy Orthotics, LLC:

Headquartered in Boulder, Colo., BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – the company creates and distributes innovative solutions that enhance posture to relieve and prevent back pain in ways that allow customer to get more out of life. Founded in 2005, BackJoy was recognized as No. 51 on the Inc. 500 “Fastest-Growing Company” list in 2010.” For more information on BackJoy, visit www.backjoy.com.