Phoodeez Unveils Catering Disruption; Makes Event Eating Easy, Delicious

Company ramps up momentum with expanded restaurant network, appointment of Nick Assad as director of sales

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Phoodeez, a company reinventing catering to make event eating easy, today announced that it has kicked off 2013 by expanding its restaurant network, implementing a Frequent Phoodeez program for recurring customers, and launching its conference catering business with several significant bookings. All of these initiatives come as Phoodeez also announces the appointment of Nick Assad to the position of director of sales. Assad is charged with building on Phoodeez’s ongoing momentum to reach more restaurants and customers in the Boston area and ultimately prepare the company for multi-city expansion.

“We welcome Nick onboard at this important time in the Phoodeez evolution, as we extend our reach into Boston’s boardrooms, conference centers and top-rated restaurants.”

Since its founding in 2012, Phoodeez has made the catering process easier for administrative assistants, c-level executives, student groups and anyone else who needs to order impressive food delivered in a sustainable, attractive presentation. The company offers customers menu and package options from its carefully screened partners, which include some of the area’s favorite restaurants in every cuisine category.

“Phoodeez partners with innovative, authentic restaurants to give customers more inspired food and make them look like foodie Ph.D.s in front of their peers, colleagues and bosses,” said Christine Marcus, Phoodeez co-founder and CEO. “We welcome Nick onboard at this important time in the Phoodeez evolution, as we extend our reach into Boston’s boardrooms, conference centers and top-rated restaurants.”

Phoodeez’s most recently secured partners include Sam LaGrassa’s, the Financial District restaurant known for its deluxe sandwiches; Momogoose, the country’s first food truck social enterprise; and The Paramount, a longstanding neighborhood restaurant in Beacon Hill. These are among the restaurants now available to customers planning meetings and conferences for between 10 and 1,000 people. For those who need to order meals on an ongoing basis, the new Frequent Phoodeez program offloads the ordering burden for events scheduled throughout the year and establishes alternating menus to fit customer tastes and budgets.

“Our customers want event eating to be a fun, easy process, and they expect amazing food that is delivered on time and presented beautifully. Phoodeez makes that happen, and we’re setting a higher standard for event eating in Greater Boston,” said Sal Lupoli, Phoodeez co-founder and chairman of the board, and owner of Sal’s Pizza and Salvatore’s Restaurants.

Kristina Gulick Schaefer, associate dean for external relations at MIT Sloan School of Management, said, “Phoodeez has saved us money, and we get better service and better food. I use Phoodeez for our alumni board meetings, staff meetings and alumni events. I am impressed with the quality of the restaurants and with the customer service that each restaurant delivers.”

Phoodeez also connects customers with event planning partners who provide everything from bartending services to ice sculptures. The company’s conference customers include organizations in the venture capital, technology, biotech, education and consulting markets. Phoodeez-catered events offer a range of menu choices, from gourmet carving stations to individual Bento boxes and many options in between.

About Phoodeez

Phoodeez connects administrative assistants, c-level executives, student groups and anyone else who needs an easy way to order impressive food with carefully screened, top-rated area restaurants. The company’s mission is to disrupt the catering industry status quo for boring, big-box food with delicious dishes that are delivered on time in sustainable, attractive packaging. Founded at MIT, Phoodeez makes event eating easy for its customers, who look like foodie Ph.D.s. in front of their peers, colleagues and bosses. To learn more, visit http://www.phoodeez.com or follow us on Facebook, Twitter or LinkedIn.