HOUSTON--()--Minute Maid® has once again proven it knows how to deliver great-tasting, reduced-calorie refreshment! Starting this week, four all-new light juice drinks will begin hitting store shelves just in time to help people stay on track with their New Year’s resolutions. Now, that’s refreshing.
“Today people are more conscious about what they’re eating and drinking. They want variety when it comes to both taste and calories. With these new juice drinks, we’re continuing to expand our portfolio to offer great tasting options to help people meet their individual needs.”
Minute Maid Pure Squeezed Light No Pulp Orange Juice Beverage is another choice for people seeking a lighter way to enjoy the great taste of orange juice from a brand they trust. Never from concentrate, Minute Maid Pure Squeezed Light No Pulp Orange Juice Beverage has 50 calories per 8 fl. oz. serving and 50% less sugar and calories than regular orange juice. This No Pulp variety complements the current Minute Maid Pure Squeezed Light Orange Juice Beverage with Calcium and Vitamin D offering already in stores.
The other three new items each boast only 15 calories per 8 fl. oz. serving, which is 85% fewer calories than regular fruit drinks. Minute Maid Light Raspberry Fruit Drink with Tea and Light Peach Fruit Drink with Tea are fun, new ways for people to enjoy the goodness of Minute Maid with a tasty splash of tea. The new Chilled Light Mango Passion Fruit Drink is packed with the exotic and delicious taste of mango and passionfruit so people can enjoy the flavors of the tropics.
“These four new juice drinks were created to offer the great-tasting juice flavor people expect from Minute Maid, but with fewer calories,” said Charles Torrey, Vice President, Marketing, Minute Maid Business Unit. “Today people are more conscious about what they’re eating and drinking. They want variety when it comes to both taste and calories. With these new juice drinks, we’re continuing to expand our portfolio to offer great tasting options to help people meet their individual needs.”
All of the new Minute Maid reduced-calorie products are packaged in clear and recyclable 59-fl. oz. PET bottles that allow people to see the goodness inside. The four new products can be found in the chilled section of grocery stores across the United States.
About Minute Maid
The Minute Maid portfolio of beverages, with more than 100 different flavors and varieties, is produced by The Coca-Cola Company, the world’s leading marketer of premium fruit juices and drinks. Minute Maid is the No. 1 fruit and vegetable juice brand in the world in terms of combined retail volume sales in 2011*. For additional information about Minute Maid brands, visit www.minutemaid.com.
* Source Euromonitor International Limited; total volume sales including retail volume sales in litres based on 2011 data.