FoodLink® Adds Produce Market Pricing

FoodLink’s new MarketView feature provides easy access to pricing data from USDA and other industry sources

LOS GATOS, Calif.--(BUSINESS WIRE)--FoodLink^®, the commerce and traceability platform that connects fresh food retailers and wholesalers to a network of over 2,000 growers, packers and shippers, today introduced FoodLink MarketView, a new feature on the network that provides direct access to fresh produce pricing information from the USDA and other sources.

“With FoodLink MarketView, we’re offering a simple way for suppliers to access up-to-date information about market pricing and trends, and put it to use directly over the FoodLink network.”

FoodLink MarketView is a web-based service that provides access to past and present produce market pricing information. Initially, MarketView includes data from the USDA Agricultural Marketing Service shipping and terminal market reports. Additional data sources will be added over time. The information is organized by commodity and presented in easily exported graph and table formats.

“We know that there is a lot of great market data out there, but it is not always easy to find or use, especially in a fast-moving market like fresh produce,” said Kevin Brooks, Chief Marketing Officer, FoodLink. “With FoodLink MarketView, we’re offering a simple way for suppliers to access up-to-date information about market pricing and trends, and put it to use directly over the FoodLink network.”

An annual subscription to FoodLink MarketView provides unlimited access for all registered FoodLink users at a subscribing company. The data covers more than 300 major items, including produce department standards such as apples, bananas, blueberries, strawberries, lettuce, potatoes and tomatoes. Data is updated in real time, and can be viewed online, or downloaded and emailed for offline analysis.

Availability

MarketView is available as an add-on annual subscription for any registered FoodLink supplier. Current FoodLink customers can access MarketView through their Deal Manager home page. To register for a free FoodLink profile, go to http://deals.foodlink.net/register.

FoodLink will host a free webinar on Thursday, January 31 at 10:00 a.m. PST to provide additional information about FoodLink MarketView. To register, go to: https://www4.gotomeeting.com/register/530170791.

About FoodLink

FoodLink is the network for fresh food and traceability, connecting the perishable goods supply chain from the farm to the customer with an online network representing more than 2,000 companies including growers, shippers, carriers, retail grocers and wholesalers. For more information, visit www.foodlink.net.