Bally Technologies to welcome lead celebrity of HISTORY’s “Pawn Stars” at ICE Totally Gaming February 6 in London

Star of one of the world’s top TV shows to appear in the Bally stand at ExCeL London

--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI)

WHAT:	Bally Technologies invites the media and ICE attendees to its ICE Stand S3-310 to meet one of the famous family members of HISTORY®’s smash TV series Pawn Stars − Rick Harrison – who will appear to promote the new Pawn Stars™ video slot game, which features the entire celebrity cast. The game will also be on display in the Bally stand.
WHERE:	Bally Technologies’ Stand S3-310
	ICE Totally Gaming 2013
	ExCeL London
	One Western Gateway
	Royal Victoria Dock
	London
	E16 1XL
WHEN:	Wednesday, February 6
	3-5 p.m.
WHO:	Rick Harrison, headliner of HISTORY’s popular TV’s series Pawn Stars and co-owner of the world-famous Gold & Silver Pawn Shop on the Las Vegas Strip, where the hit reality show Pawn Stars is filmed.
MORE:	Bally Technologies ICE Microsite
	Pawn Stars Video Slot Trailer
	ICE Totally Gaming Website
	Bally Online Newsroom
CONTACT:	Michael Bertetto
	International Marketing Manager
	[phone] Direct
	[phone] Mobile
	[e-mail]

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Pawn Stars − ©2013 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.