LONDON--(Isobar, the 36-country strong global digital marketing network of Aegis Media, has appointed Nick Bailey as Executive Creative Director of its UK office glue Isobar. This major appointment for the agency comes after a six-month international hunt for the new head of the creative department. Bailey joins from AKQA where he has been ECD for the past four years. He will oversee the entire creative output in the UK office and report to UK Chief Executive Officer Penny Herriman.)--
“We’re really excited to have someone of Nick’s calibre on board. He is a huge talent and completes a strong senior line-up that will help shape the future direction of the agency, while continuing to deliver ground-breaking work for our clients businesses.”
Since 1998, Bailey has built an international reputation as a strategic creative leader, having produced countless globally recognized, digitally driven brand campaigns. He was behind one of the most awarded pieces of work in the history of digital marketing: Heineken Star Player and was recently named a Top Ten Creative Mind by Adweek. Bailey has won every major international award, including: Gold Cannes Lion, Eurobest Grand Prix, Clio Gold, Campaign Big, D&AD Pencil, IAB Grand Prix, LIA Awards, and One Show.
His appointment completes the UK executive line-up at glue Isobar that also includes: Patricia McDonald - Chief Strategy Officer, Rick Williams - Chief Technology Officer, and Penny Herriman - Chief Executive Officer.
Mark Cranmer, Isobar Global CEO, said: “Nick is a globally recognised talent who brings an infectious appetite for the potential of our industry, as well as a significant and awesome body of work. I’m really excited by the team we are putting together at Isobar and I look forward to Nick playing a pivotal role, as the UK and the wider network continues evolving to respond to our clients' needs.”
Penny Herriman, glue Isobar CEO, added: "We’re really excited to have someone of Nick’s calibre on board. He is a huge talent and completes a strong senior line-up that will help shape the future direction of the agency, while continuing to deliver ground-breaking work for our clients businesses.”
Nick Bailey said: "I’m delighted to be joining an agency that boasts not only a robust creative heritage, but also one that is uniquely positioned to deliver future success thanks to a team of truly world-class leaders representing the best from every corner of the industry. I’m looking forward to working with them to help make that future happen."
Nick has been in the digital industry for 15 years: the last four as ECD at AKQA, working in both Amsterdam and London. During this time, he led the creative department in The Netherlands and oversaw the winning pitches for Johnnie Walker, Philips, EA Sports, Tommy Hilfiger, and MINI. These successes grew the Amsterdam business five-fold. From 2004 to 2008 Nick was at AKQA London as the creative lead on Nike, where he delivered multiple award-winning projects including: Run London, Nike Supersonic, Nike Photo iD, Nike Bootcamp, and Nike Live.
Prior to AKQA Nick was at Oyster Partners (now LBi) working on Mercedes Benz, HBOS, Vodafone, Abbey (Santander), Debenhams, and BT. His work ranged from display advertising, campaign sites, brand platforms to e-commerce, CRM, and editorial. He holds a BA (Hons) Degree from Goldsmiths College, London.
» Isobar is a global digital marketing network and part of Aegis Media
» We have 50 offices across 36 markets worldwide
» Isobar is made up of over 3,000 digital pioneers
» Clients include adidas, Avis, Coca-Cola, General Motors, Google, Kellogg and P&G
» In 2012, Isobar won over 180 awards, including 9 Cannes Lions and 11 Agency of the Year titles