LOS ANGELES--(www.thefashionspot.com), the largest fashion-focused community and fashion editorial site on the web, announced today the second portion of its media partnership with The Heart Truth®, a national campaign for women about heart disease. For the second consecutive year as media partner, theFashionSpot will help spread the word about women’s heart health, as well as launch several initiatives of its own to coincide with The Heart Truth’s existing efforts during February, including the Red Dress CollectionSM 2013 Fashion Show.)--Evolve Media’s theFashionSpot (TFS) (
“theFashionSpot is grateful to have been given another chance to raise awareness of this important cause through creative inspiration, and we look forward to providing our readers with exclusive insider coverage from The Heart Truth’s Red Dress CollectionSM 2013 Fashion Show.”
Earlier in the week, theFashionSpot kicked off the campaign with the hugely successful ‘Show Us Your Red’ custom destination in honor of National Wear Red Day®. Site visitors were encouraged to upload street style pictures of themselves donning red to show their support for women's heart health. Adding star power to the custom destination, theFashionSpot now includes a unique playlist compilation featuring music picks from celebrities like Crystal Renn (model), Dylan Lauren (owner of Dylan’s Candy Bar), Nastia Liukin (Olympic gold medalist), Eric Daman (costume designer for Gossip Girl and The Carrie Diaries), and Matt Bernson (show designer), made especially for The Heart Truth® partnership. Hosted by an online music-streaming site, accompanying information on the playlist answers the aptly named theme of the campaign, “My Heart Beats For…” by explaining why each celebrity picked the heart-thumping tunes and what they do to stay heart healthy.
Similar to last year, theFashionSpot will also provide full coverage of The Heart Truth’s Red Dress CollectionSM 2013 Fashion Show that takes place in New York on February 6th. From red carpet arrivals, backstage coverage, interviews with participating celebrities and designers to up-to-the-minute runway steps, theFashionSpot will provide full event coverage for its 11th annual celebration.
Lastly, two lucky winners and their guests will have the chance to attend the Red Dress CollectionSM 2013 Fashion Show. Readers are encouraged to fill out their information on the sidebar entry form at theFashionSpot homepage and http://www.thefashionspot.com/show-us-your-red.
“It’s no surprise that theFashionSpot community has once again embraced The Heart Truth® cause, as made evident by the influx of ‘Show Us Your Red’ photos submitted to the site last week on National Wear Red Day®,” said Jennifer Davidson, Managing Editor for theFashionSpot. “theFashionSpot is grateful to have been given another chance to raise awareness of this important cause through creative inspiration, and we look forward to providing our readers with exclusive insider coverage from The Heart Truth’s Red Dress CollectionSM 2013 Fashion Show.”
To listen to the “My Heart Beats For…” celebrity playlist, enter to win tickets, and to be a part of all the runway action at The Heart Truth’s Red Dress CollectionSM 2013 Fashion Show, visit http://www.thefashionspot.com/heartbeats.
About The Heart Truth®
The Heart Truth® is a national campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth® is the Red DressSM, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.
To learn more, visit www.hearttruth.gov.
The Heart Truth and The Red Dress are registered trademarks of
HHS. Red Dress and Red Dress Collection are service marks
National Wear Red Day is a registered trademark of HHS and AHA.
Originating in July 2001, theFashionSpot (www.theFashionSpot.com) made a name for itself as an invitation only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building the largest fashion-focused community on the web, theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches 3.8 million unique visitors each (comScore December, 2012), with close to 70,000 invitation-only members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community and attracts other sites such as ShoeBlog, My‘It’Things and FadedYouthBlog for cross-promotion, content syndication and ad sales. In 2012 theFashionSpot was recognized by MediaPost’s OMMA Awards for website excellence in fashion and beauty. theFashionSpot is part of Evolve Media (www.evolvemediacorp.com).