Betable Announces Partnership With 3OAK, Frima Studio’s New Real-Money Gaming Division, Anticipates Massive Growth in 1H 2013

LONDON--(BUSINESS WIRE)--Betable, the world’s only platform that enables developers to legally offer real-money play in their games, today announced a partnership with Frima Studio. Betable will power games developed by Frima’s newly launched real-money gaming division 3OAK, which in addition to producing conventional free-to-play social casino games, will develop original titles that incorporate real-money play mechanics into popular social gameplay experiences.

“Since launching in July our team has doubled and we will continue to grow to support the staggering demand for access to the real-money gaming opportunity Betable provides.”

“Frima’s bullishness on real-money social gaming is evidenced by the creation of a new division of their company that will focus on the opportunity and we couldn’t be happier to be powering it for them,” said Christopher Griffin, founder and CEO of Betable. “With their resources and experience, we’re confident that 3OAK has the vision and skill necessary to produce innovative, industry leading real-money titles.”

“With real-money gaming growing briskly and expanding into new territories, we see the opportunity to leverage our development talents in a nascent industry and Betable is the best method of entry,” said Steve Couture, CEO and co-founder of Frima Studio. “As the market continues expanding, free to play developers will adopt real-money play to boost monetization, engagement and retention. 3OAK powered by Betable will be there to meet the demand.”

High Demand for Access to Real-Money

“The momentum in the real-money gaming space has greatly exceeded our expectations, as have the early results,” said Griffin. “Since launching in July our team has doubled and we will continue to grow to support the staggering demand for access to the real-money gaming opportunity Betable provides.”

Betable Highlights Since July 2012 Launch

Announced partnerships including Big Fish Games, Digital Chocolate, SGN, Slingo, Mandala Games, Murka and Frima
Big Fish Games’ launched its #1 social casino game in the UK iOS app store with real-money play powered by Betable.
Appointed key personnel to the leadership team including former Zynga VP of Mobile Ya-Bing Chu as Chief Product Officer and former Zynga VP of Business Development Jonathan Flesher as Executive Vice President of Business Development.

About Betable

Betable (https://developers.betable.com), the world’s only real-money gaming platform, is reinventing entertainment by merging the worlds of gaming and real-money game play. Betable provides the license, support and infrastructure that allow developers to legally integrate real-money gaming into their mobile and social games and applications. Betable is dedicated to providing players with world-leading security, player location and identity verification to keep their funds safe and to ensure responsible gaming. The company is privately held and is headquartered in London, England with an office in San Francisco, USA.

About 3OAK

3OAK is a game development studio dedicated to producing the next generation of casual and social games that feature unique options for real-money play. Backed by Frima Studio, Canada’s largest independent game developer, 3OAK is developing multi-platform entertainment experiences that marry the mechanics of today’s most popular social games with the thrill of real-money action. Drawing on Frima’s experienced staff and extensive technical resources, 3OAK is ambitiously developing its own products and working with third party publishers on a variety of exciting real-money titles and free to play casino games.