Youth Soccer Leagues Take Field with Inaugural Copa La Opinión

Tournament to provide a talent discovery platform for Hispanic youth leagues

LOS ANGELES--(BUSINESS WIRE)--La Opinión, the nation’s number one Spanish-language daily, announced today that it will host its first annual Copa La Opinión youth soccer tournament on May 4-5. In partnership with PRIMETIME Sports, a leading Hispanic Sports marketing Agency, Copa La Opinión will bring together 12 independent Hispanic youth leagues in Los Angeles DMA for a chance to compete for the Copa La Opinión championship.

“Investing in our communities and in our youth is what Copa La Opinión is all about. There is so much talent in independent Hispanic youth leagues and this is an opportunity to highlight their athletic achievements and invest in the development of our young people”

Copa La Opinión soccer players, ranging in ages 10-18, will get the opportunity to play in an all-star interleague 2-day tournament at the Bell Gardens Sports Complex. The inaugural program is set to provide an opportunity to showcase talent among independent Hispanic youth leagues. Players will receive equal opportunities and benefits within their level of play, with an emphasis on discovering top Hispanic youth players.

With the tournament drawing over 5,000 players and their families, La Opinión will show that combining a healthy diet with an active lifestyle is instrumental in reducing the risk of heart disease, cancer and obesity in the Hispanic community. Participating sponsors will offer free health screenings, training clinics and healthy cooking options for young athletes.

“Investing in our communities and in our youth is what Copa La Opinión is all about. There is so much talent in independent Hispanic youth leagues and this is an opportunity to highlight their athletic achievements and invest in the development of our young people,” stated Monica Lozano, CEO of impreMedia.

Copa La Opinión will capture all the excitement of the tournament both online and in-paper in www.laopinion.com and in www.ptimesports.com. Special features will include roster of players, scores and participating all-star team divisions.

Since 1926, La Opinión has provided in-depth coverage of all major soccer tournaments around the world. From some of the most recognized players to International leagues, soccer continues to be at the forefront of Hispanic audiences as the most recognized sport. Key presence at the community level with initiatives such as this one will provide soccer fans with an enhanced viewer/reader experiences both on and off the field.

PRIMETIME Sports actively drives opportunities for and showcases the talents of amateur Hispanic players in the United States by hosting clinics, tournaments, and tryouts. PRIMETIME Sports projects have included Sueño MLS, Bud Light USA vs Mexico Legends Game, 6v6 Budweiser Cup and Socio MLS among other national sports properties. A premier partner for International soccer events and sports media, they provide vast knowledge and experience to sporting events and brands targeting the Hispanic community.

About La Opinión

La Opinión is the leading Spanish-language daily newspaper in the country, reaching 2 million readers monthly in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2012, La Opinión was awarded Gold for Outstanding Spanish Daily by the National Association of Hispanic Publications, 2012 Jose Marti Publishing Awards. For more information visit www.laopinion.com

About impreMedia

impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the www.impremedia.com portal. 25% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles, and El Diario/La Prensa in New York, both of which are 2012 NAHP Gold (La Opinión) and Silver (El Diario/La Prensa) award winners for outstanding Spanish daily. For more information, visit: www.impremedia.net.

About PRIMETIME Sports and Entertainment

PRIMETIME Sports and Entertainment is a leading sports and entertainment marketing company with proven expertise in marketing, event management, athlete and celebrity marketing and content development. Some of PRIMETIME’S projects encompass Budweiser Cup, Sueño MLS, Socio MLS, Romario vs. Campos Farewell match, record-breaking 100-Hour Chivas Game, Chivas-at-the-Park, Lowe’s Freestyle Soccer Tour, Reto Final and Road to Glory, among many others. For more information, visit www.ptimesports.com.