Fintech Heavyweight Don Layden Joins Micronotes’ Board

Financial Services Industry Veteran joins Leading Digital Cross-Sell Start-up

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Micronotes announced today that Donald W. Layden, Jr, has joined the Micronotes Board of Directors. Micronotes is committed to radically improving the productivity of cross-selling for financial institutions as customers migrate to the digital channels.

“All you have to do is look at Don’s history of success in financial technology and dedication to philanthropy to see that he is a perfect fit for Micronotes; Don understands trust-based marketing”

Mr. Donald W. Layden, Jr., is Operating Partner at Baird Venture Partners. Prior to joining Baird Venture Partners in December 2011, he was President of the International Group and Senior Executive Vice President of Corporate Development and Strategy, General Counsel and Secretary of Metavante. While there, he was instrumental in structuring the spin-off from Marshall & Ilsley Corporation in 2007, a transaction in which Metavante became a public company. He also successfully negotiated the merger of Metavante Technologies, Inc into Fidelity National Information Services, Inc. in 2009. From November 2009 until December 2011, Mr. Layden was an Advisor to Warburg Pincus in the TMT group. He serves on the boards of Firstsource Solutions, Online Resources, and Catholic Financial Life as well as several private companies including: Zipmark, SafetyPay, SnowShoe, and TxVia until it was acquired by Google.

Mr. Layden graduated from Marquette University and received his J.D. with honors from Marquette University Law School. Active in the Milwaukee community, he serves on the boards of United Way, Alverno College, Milwaukee Art Museum, Summerfest, Milwaukee Area Workforce Investment Board, Schools That Can Milwaukee, Nativity Jesuit Middle School and Three Harbors Council of the Boy Scouts. He also serves nationally on the boards of the Consuelo Foundation and Ways to Work.

“The shortest path to enhanced revenue is through the expansion of existing customer relationships – and those relationships are rapidly moving online,” said Mr. Layden. “Micronotes’ targeted interview technology enables banks to effectively upload in-branch sales interviews to the online banking, mobile, and ATM channels to deepen customer relationships and drive sales,” concluded Mr. Layden.

Financial institutions typically own less than 30% of their customers’ financial products portfolio and yet, as bundled services from telecom companies and online retailers demonstrate – customers are willing to place more of their business with existing providers if properly incented. Micronotes Cross-Sell couples big-data analytics with three-question interviews to listen, advise, and deliver personalized relationship-priced offers to customers on everything from credit cards to mortgages and insurance.

“Don really gets our mission of helping people get more out of their increasingly digital banking relationships,” remarked Devon Kinkead, Micronotes founder and CEO. “All you have to do is look at Don’s history of success in financial technology and dedication to philanthropy to see that he is a perfect fit for Micronotes; Don understands trust-based marketing,” Kinkead concluded.

About Micronotes

Micronotes is a digital sales company that partners with financial institutions and their customers to radically improve the productivity of cross-selling online using big data analytics and one-on-one interviews. Micronotes is headquartered in Cambridge, Massachusetts. www.micronotes.com