NEW YORK--(Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, today announced the successful completion of a mobile advertising campaign with Quiznos, the Denver, Colorado based quick-service restaurant chain designed for today's busy consumers. Sense Networks and Quiznos worked together during November and December of 2012 to target potential Quiznos customers with relevant mobile ads of local coupons.)--
“Quiznos saw a significant number of mobile coupon redemptions following a recently completed campaign with Sense Networks”
“Quiznos saw a significant number of mobile coupon redemptions following a recently completed campaign with Sense Networks,” said Susan Lintonsmith, CMO, Quiznos. “This increase in response is the result of targeting local, mobile consumers that demonstrate certain behaviors that align with the Quiznos customer."
Sense Networks uses the most sophisticated location data processing platform available in mobile advertising. Together, Sense and Quiznos set criteria on how they would target potential Quiznos customers. Based on past histories, Sense set forth to place mobile ads on devices of individuals between the ages of 18 to 34, who have been at similar quick-service restaurants such as Subway or Jimmy John’s over the previous 30-days and who were within a 3-mile radius of a Quiznos in the Portland, Oregon market. At the conclusion of the program, Quiznos saw nearly 3.7 million new impressions and had a 20 percent boost in coupon redemptions within the Portland area compared to similar nationwide campaigns.
“We are extremely excited about this recently completed campaign with Quiznos,” said David Petersen, CEO of Sense Networks. “We are continuously amazed at how much value brands such as Quiznos receive from well-targeted mobile advertising. Today’s consumer is constantly on the move and the ability to identify and target users based on the behavior our technology extracts from location data is invaluable. Marketers and businesses alike will continue to utilize mobile location-based data processing platforms so that they can provide consumers with the most relevant and timely mobile advertisements.”
About Sense Networks
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000 behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.