Happy Family Continues to Enlighten Eating with 13 Inventive New Products for Babies and Toddlers

Happy Family’s Innovations Continue to Bring Powerful Nutrition to the Baby Aisle with Creative Flavor and Texture Combinations, Helping Children Discover and Delight in Organic Healthy Foods

NEW YORK--(BUSINESS WIRE)--Happy Family, a leading premium organic food brand privately owned and operated by moms, has introduced 13 new products for babies and toddlers, continuing on its mission to provide families with the healthiest, most comprehensive line of nutritious foods for growing children.

“Being a mom is my most important job, and because of that experience, I understand first-hand the significance of providing the best nutrition for your children”

Joining Happy Family’s nearly 80 products on shelves already, the new products are created with unique combinations of nutrient-packed superfoods and using only the best organic ingredients:

• Happy Baby Homestyle Meals in five varieties: Basmati Rice, Coconut Milk & Carrot; Pumpkin & White Bean; Carrot, Sweet Potato & Brown Rice; Sweet Peas, Green Beans & Spinach; and Brown Rice Pudding
• Happy Munchies Veggie and Fruit Crisps in three varieties: Strawberry & Carrot, Spinach & Apple, and Banana, Beet & Blueberry
• Happy Baby Stage 1 Pouches in three varieties: Apple, Banana and Peach
• Happy Munchies Rice Cakes Blueberry & Beet
• Happy Puffs Blueberry & Purple Carrot

“Being a mom is my most important job, and because of that experience, I understand first-hand the significance of providing the best nutrition for your children,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “I’m incredibly lucky in that I have the ability to create nutritious new foods and snacks not only for my son Zane, but children all around the world as we work to grow this brand in a socially responsible way. My role as a mother inspires me every day, is the force behind our passion-driven product development and is the reason why we are constantly leading innovation in this category. This year promises to be big for us – stay tuned for more than 25 new products in 2013.”

Happy Baby Homestyle Meals are simple combinations of organic veggies and grains. They are a new addition to the popular line of Stage 2 Happy Baby pouches. Available in Target stores nationwide, Sweet Peas, Green Beans and Spinach is a fun way to eat veggies. It is made with organic quinoa and is high in vitamin A and vitamin C and a good source of protein. The new Brown Rice Pudding, a delicious blend of brown rice, bananas, apples and cinnamon, gives babies a naturally sweet treat and provides moms with peace of mind knowing their children are eating nutritious whole grains. Three other varieties – Basmati Rice, Coconut Milk & Carrot; Pumpkin & White Bean; and Carrot, Sweet Potato and Brown Rice – can be found in Northeast Whole Foods Market stores and offer good sources of essential vitamins. Happy Baby Homestyle Meals are sold individually for a suggested retail price of $1.59 per pouch.

Great for little hands, Happy Munchies Veggie and Fruit Crisps are freeze-dried snacks made with 100-percent organic veggies and fruit purees. Available in Strawberry & Carrot, Spinach & Apple and Banana, Beet & Blueberry, these delightfully healthy and portable snacks encourage self-feeding with a tasty reward. Happy Munchies Veggie and Fruit Crisps are available in Target stores nationwide, and sold individually for a suggested retail price of $3.59 per package.

Joining the popular existing line of Happy Baby Pouches, the new Apple, Banana and Peach pouches are single-fruit purees created as a delicious way to introduce little ones to whole organic foods. Happy Baby Stage 1 Pouches are available in Whole Foods nationwide, and are sold individually for a suggested retail price of $1.29 per pouch.

Perfect for on-the-go snacking, Happy Munchies Rice Cakes Blueberry & Beet are the newest addition to this popular line of products. They are made using organic brown rice, fruits and veggies. These delightfully delicious snacks are gluten free and also offer a great solution for teething. Happy Munchies Rice Cakes Blueberry & Beet is available in Target stores nationwide and sold for a suggested retail price of $3.19 per package.

Happy Puffs Blueberry & Purple Carrot snacks are the latest addition to the best selling puffs line in the category. These melt-in-your mouth finger foods for babies and toddlers are fortified with choline for brain and eye development and lightly sweetened with 100-percent fruit and vegetable juice. Free of wheat and gluten, Happy Puffs Blueberry & Purple Carrot is available in Target stores nationwide and sold for a suggested retail price of $3.19 per package.

All of the new offerings are made without artificial colors, artificial flavors, trans fats or GMOs, and are certified organic by the USDA. These products are arriving on store shelves now and will be available at our online retailers Amazon.com and Diapers.com later this month

About Happy Family

Launched on Mother’s Day 2006, and privately owned and operated by moms, Happy Family^™ is a leading premium organic food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of nutrient-rich foods for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com, http://www.facebook.com/HAPPYFAM and https://twitter.com/HAPPYsuperfoods.