Soraa and Strategies Unlimited Tackle LED Lighting Compatibility by Holding Lighting PlugFest at Strategies in Light

Event will be Held at Strategies in Light on February 13^th and 14^th

Press Preview on February 13^th at 2:00 pm

FREMONT, Calif.--(BUSINESS WIRE)--In an effort to remove barriers to the rapid adoption of LED lighting, Soraa will sponsor a Lighting PlugFest in conjunction with Strategies Unlimited at their annual Strategies in Light conference in Santa Clara, California. For 14 years, Strategies in Light has been dedicated to providing the LED and lighting industry with an unparalleled standard of excellence in quality conference programming (www.strategiesinlight.com).

“Manufacturers benefit because Lighting PlugFest addresses compatibility—an obstacle to widespread LED lamp adoption; designers benefit because they can specify with confidence; and end users benefit because they will know that a particular product combination works”

Incompatibility between LED lamps and fixtures with existing control gear and dimmers designed for traditional light sources—incandescent, halogen, or fluorescent—is one of the biggest hurdles facing the lighting industry today. PlugFests are a mainstay for the IT and consumer electronics industries—Soraa is the first to adapt the practice to the lighting industry, launching the first ever PlugFest in New York City in December 2012. Lighting PlugFest gives lighting designers and specifiers, manufacturers, and end users the opportunity to test products and identify underlying compatibility issues.

“Soraa has been an innovator in Solid State Lighting, launching a revolution in everything from substrates to LED chips to lamps. Lighting PlugFest is a unique opportunity to bring the SSL revolution to be on par with the IT world,” said Ella Shum, Chair of Strategies in Light Conferences, Strategies Unlimited. “Today, when we use a smartphone and a PC, we don’t think about how they communicate with each other. It should be the same for SSL lighting.”

Soraa will manage and run the testing using a custom-built testing panel comprised of an array of commonly used transformers and dimmers and Soraa’s 12VAC LED MR16 lamps. The panel can also accommodate participating companies’ transformers, dimmers, and 12VAC or 120VAC (E26 only) LED lamps or fixtures. Testing of components and fixtures at the PlugFest booth (Booth 746/748) will be available at no charge on a first come, first served basis on February 13^th and 14^th. To reserve your testing slot, send an email to [e-mail].

“Manufacturers benefit because Lighting PlugFest addresses compatibility—an obstacle to widespread LED lamp adoption; designers benefit because they can specify with confidence; and end users benefit because they will know that a particular product combination works,” said Eric Kim, CEO of Soraa. “This event is all about ensuring a positive LED lighting user experience.”

To register for the press preview, contact Andy Beck at [e-mail]. For more information on Lighting PlugFest and how to participate, visit: http://www.soraa.com/news/SIL-plugfest.

About Strategies Unlimited

Strategies Unlimited offers comprehensive coverage of high-brightness LEDs and LED lighting, lasers and other photonic products and systems, biomedical imaging systems and image sensors, compound semiconductor materials and specialty electronics market sectors. For more information visit: www.strategies-u.com.

About Soraa

Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit www.soraa.com.