DENVER--(digital video ad inventory, today announced that its video real-time bidding (RTB) marketplace continues to outpace growth of other advertising segments, as the platform saw 10 times the revenue and a 596% increase in global bid requests from 2011 to 2012. This growth is supported by the addition of several new RTB partners – including Google’s DoubleClick Bid Manager, VideoHub, Acuity, Brand.net, Digilant and Struq.)--SpotXchange, Inc., the largest global marketplace of
“SpotXchange is at the forefront of programmatic buying in the digital video space and allows us to bid on impressions in a real-time and transparent manner.”
“As the leading consolidated media buying platform, our integration with SpotXchange greatly extends our reach into addressable video inventory,” said Ed Montes, CEO of Digilant. “SpotXchange is at the forefront of programmatic buying in the digital video space and allows us to bid on impressions in a real-time and transparent manner.”
In addition to growth in bid requests and revenue, from 2011 to 2012 SpotXchange’s RTB marketplace has:
Experienced a 10X increase in global RTB impressions
- During that same time period, EU impressions increased 35x while APAC impressions increased 7x
- Expanded international reach, with over 45 countries receiving bid requests for video RTB
- Increased the number of media buying organizations purchasing inventory via RTB to more than 50
- Shared more than 15 parameters to RTB Platforms for every impression, including: whether the content associated with the ad is UGC or professionally produced, initiation type (auto-initiated versus user-initiated), partner specific user ID, full path referring URL, content vertical of the site and more.
“Every day Acuity exemplifies the power that RTB provides brands and advertisers to reach their audience in a more efficient and effective way,” said Acuity CEO, Tal Hayek. “Working with SpotXchange, a proven leader in the programmatic buying and selling of digital video, has given us the opportunity to provide the kind of automated, quality reach we need to execute our video campaigns more effectively.”
SpotXchange's industry-leading RTB marketplace helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and ad inventory. Using SpotXchange’s RTB solution, advertisers can examine each video ad opportunity individually, gaining full transparency into every impression before placing a media buy. Publishers gain multiple touch points – including agency trading desks (ATDs), demand-side platforms (DSPs) and other new channels – raising the competition for their inventory while increasing CPMs and revenue.
“Our rapid RTB growth demonstrates that the buy side is shifting additional resources to programmatic buying due to the increased efficiencies and inherent value that it creates,” said Mike Shehan, CEO of SpotXchange. “While the focus has been on the buy side, we realize that the industry has neglected to discuss programmatic selling. There are a multitude of factors that influence how much each impression opportunity is, but sellers can't possibly begin to evaluate the value of each and every impression against these dimensions like buyers do. This is why we are currently developing a host of new tools to help the sell side address these issues and realize the true value of programmatic selling, which, in turn, will surface even more high quality inventory in our marketplace.”
For more information on SpotXchange’s RTB offerings, visit: http://www.spotxchange.com/spotxchange_real_time_bidding.html#a743.
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 110 million unique visitors in more than 40 countries each month. The leader in programmatic buying and selling of video, SpotXchange connects thousands of digital publishers with advertisers, agencies, trading desks and ad networks running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 400 world class advertisers that there is a better way to buy and sell digital video – with solutions that guarantee total transparency, control, and the best targeting and real-time optimization tools available in a premium video exchange environment.