Winn-Dixie E-Volves Approach to Savings with New E-Coupons

Online Program Eliminates Clipping, Collecting and Shuffling to Maximize Savings

JACKSONVILLE, Fla.--(BUSINESS WIRE)--As one third of families go out of their way to look for deals to increase savings, Winn-Dixie is launching, in all of its stores, an online e-coupons program which will allow customers to load coupons directly onto their Winn-Dixie Reward Card for redemption in stores without the hassle of sifting through the daily paper and cutting out coupons. Winn-Dixie e-coupons charge the power of coupon savings to a Winn-Dixie Reward Card for the convenience of: Click. Swipe. Save.

“In an uncertain economic climate, being able to save simply is paramount, which is why we designed the Winn-Dixie e-coupons program to serve our customers’ evolving needs by helping them earn great savings with a convenient, paperless and hassle-free experience”

Customers can begin using e-coupons immediately by grabbing their Winn-Dixie Reward Card and going to www.winn-dixie.com to register the card with a username and password. They can then go to www.winn-dixie.com/e-coupons to view coupons, complete with descriptions of each item and valid dates to load to their Reward Card. Shoppers can save as many as 99 coupons on their Reward Card for discounts on their favorite items. Then, when checking out at their local Winn-Dixie, rather than rifling through paper coupons, customers simply swipe their Reward Card at point of purchase, and all relevant coupon savings are automatically applied.

“In an uncertain economic climate, being able to save simply is paramount, which is why we designed the Winn-Dixie e-coupons program to serve our customers’ evolving needs by helping them earn great savings with a convenient, paperless and hassle-free experience,” said Robert Onstead, senior manager of digital marketing at Winn-Dixie.

Winn-Dixie e-coupons offer additional support to the company’s dedication to help shoppers save, reflected in all of its savings programs, including the fuelperks! Reward program, weekly Make-A-Meal and What-A-Deal features, Baby Club and Buy-One-Get-One (BOGOs).

In addition to offering thousands of dollars in savings through e-coupons, customers can use www.winn-dixie.com to learn about all the ways to save with their Winn-Dixie Reward Card, create personalized shopping lists and search for recipes, meal deals and other weekly promotions.

About Winn-Dixie

Winn-Dixie is a subsidiary of BI-LO Holding, which is the ninth-largest traditional supermarket chain in the United States. Under the banner names of BI-LO and Winn-Dixie, the company employs 63,000 team members who serve customers in 688 grocery stores and 493 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal team members, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com and www.winn-dixie.com.