eLayaway Enters Fifth Season with the NFL’s Minnesota Vikings

A Signed Contract with the NFL’s Minnesota Vikings Has Been Executed to Recommence the Layaway Season Ticket Renewal Process for the 2013 Football Season

TALLAHASSEE, Fla.--(BUSINESS WIRE)--For the fifth year in a row, the Minnesota Vikings have chosen to extend their agreement with eLayaway, Inc. (OTCQB: ELAY) (OTCBB: ELAY) (“eLayaway” or the "Company”), to process their 2013 season ticket renewal program for their fans. The popular payment plan makes it possible for Vikings’ fans to use layaway to pay over time for their season ticket renewals. Season ticket holders can choose to have the payments automatically drafted from their checking accounts or pay cash at any MoneyGram® location. eLayaway’s intuitive calculator lets the user set their payments for monthly, bi-weekly or weekly withdrawal.

“They provide a convenient and affordable payment alternative that helps our fans.”

“eLayaway is the perfect tool for fans looking for an affordable alternative to credit and for teams looking to increase ticket sales,” said Sergio Pinon, CEO of eLayaway. “We are excited to, once again, be working with the Vikings’ organization and their enthusiastic fans.”

eLayaway makes it easy to launch a layaway program by offering teams the ability to:

· Offer a layaway payment option that makes season tickets easier to afford for fans.

· Automate the collection of payments for a seamless payment process.

· Increase management efficiency while eLayaway offers FREE Customer Service.

· Realize reduced transaction fees as compared to credit card processing.

Over the last four years, Vikings’ fans have come to rely on eLayaway’s flexible payment plan to make scheduling and automating their season ticket payments a snap. The Company’s enhanced payment calculator, scheduler, account manager and other program features make it an easy and convenient payment alternative for fans wanting to pre-pay for season tickets, merchandise, sporting goods and much more. Minnesota Vikings’ fans interested in renewing their existing season tickets should visit Vikings.com/eLayaway or eLayaway.com/Vikings.

“The Vikings organization is pleased to, once again, offer the valuable service of eLayaway to our fans,” said Steve LaCroix, Vikings’ Vice President of Sales and Marketing & Chief Marketing Officer. “They provide a convenient and affordable payment alternative that helps our fans.”

eLayaway offers college and professional sports teams a fresh, new way to engage existing fans and expand their fan base to millions of credit-conscious shoppers by providing them a flexible payment plan to fit their budget. Teams of the NFL, MLB, NBA, colleges and universities, etc., interested in offering this powerful payment alternative to fans should contact an eLayaway Payment Specialist at [phone].

About eLayaway

eLayaway, Inc., is a publically-traded (OTCQB: ELAY) (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

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This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," `"expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.