Little Big Town and MasterCard® Take You Inside GRAMMY® Weekend in Los Angeles

Priceless Los Angeles Provides Cardholders Exclusive Access to Music’s Biggest Night

PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard is partnering with GRAMMY^{® -}nominated artist Little Big Town in support of its sponsorship of the 55^th GRAMMY Awards on February 10, 2013. The band will serve as “on-the-scene” correspondents throughout the GRAMMY celebrations, giving fans an inside look into what it’s like to be a part of Music’s Biggest Night®.

“Los Angeles is a distinctive city, one where A-list events, experiences and locations abound”

The initiative promotes the MasterCard Priceless Los Angeles program, which offers MasterCard cardholders privileged access to a variety of unique experiences in the city — from dining, sports, and shopping to arts, entertainment, and travel. During GRAMMY weekend, cardholders were provided opportunities to attend the awards show including private pre- and post- show parties, as well as access to prime celeb viewing from the MasterCard Priceless seating area on the official GRAMMY red carpet.

“Los Angeles is a distinctive city, one where A-list events, experiences and locations abound,” said Cheryl Guerin, senior vice president, U.S. Marketing, MasterCard. “Priceless Cities was developed purposefully as a means to deliver unique experiences and offers for MasterCard cardholders that help them celebrate all the great experiences cities like L.A. have to offer while also bringing a little more priceless into their daily lives. The GRAMMY Awards provide a perfect opportunity to offer visitors and residents a chance to experience their city the way they want to, and having Little Big Town act as the ‘eyes and ears’ of the ceremony and backstage activity is just another great addition to the experience.”

As MasterCard Priceless L.A. correspondents, Little Big Town will update fans throughout GRAMMY weekend on Facebook and Twitter, sharing their experience socially and providing fans a unique view into what it’s like to be a GRAMMY nominated artist.

“GRAMMY weekend in L.A. is like nothing else – amazing music, over the top fashion and incredible parties,” said Karen Fairchild of Little Big Town. “We’re thankful to MasterCard for helping us share our GRAMMY experience with the fans. It’s such an exciting time for us as a band. Between kicking off our tour and going to the GRAMMY’s, I’m not sure how we will top these couple of weeks. The opportunity to have our fans be a part of it all makes it even better.”

#LoveThis City Sweepstakes

For music fans who want to be a part of next year’s GRAMMY Awards show, MasterCard has launched the Priceless Cities #LoveThisCity national sweepstakes. Featured at priceless.com/citysweeps, this promotion runs from now through December 31, 2013 and provides consumers a chance to win a grand prize trip for two (winner + guest) to the 56th GRAMMY Awards in Los Angeles in 2014. Entrants also have an opportunity to win 1 of 20 $100 MasterCard Prepaid cards given away monthly. Consumers who are socially active can increase their chances of winning with one additional entry for sharing on Facebook and one additional entry for sharing on Twitter.

PRICELESS Los Angeles

Los Angeles joins New York, Chicago and Miami as the fourth city in the United States to roll out a Priceless Cities platform. The program will bring L.A. residents and visitors closer to their passions – dining, sports, shopping, arts and entertainment, and travel – through unique experiences and privileged access throughout the Los Angeles area. Priceless Cities extends globally to London, Toronto and Beijing, among other metropolitan areas, to give MasterCard cardholders new ways to discover some of the world’s global destinations.

Initial partners for Priceless Los Angeles include the Los Angeles Dodgers, Northern Trust Open, Ludo Lefebvre, The GRAMMYs, Saks Fifth Avenue, and more. For more information on Priceless Los Angeles access and experiences, including how to book, reserve and purchase offers, visit www.priceless.com/la or www.facebook.com/MasterCard.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.