NEW YORK--()--Mumbai-based Blue Throat Entertainment premieres Ishq Actually (Colours of Love) during the European Film Market, which opens this today. With more than 100 attendees from around the world, the EFM is one of the most prestigious film markets in the world. Each year the event takes place in tandem with the Berlin International Film Festival.
Founded in India in 2011 by Sunny Sharma and Anish Khanna, Blue Throat Entertainment aims to fund films in the $1M - $5M dollar range. This film is the first production under the Blue Throat banner and marks Khanna's directorial debut.
Ishq Actually, also known as the Colours of Love is a romantic caper featuring Rajeev Khandelwal, Rayo Bakhirta, Neha Ahuja and Ann Mitchai. Actor Khandelwal's star continues to rise. In 2012 his film Shaitan was showered with awards including the The Global Indian Film and Television Honors. Neha Ahuja, the international face of global cosmetic giant Ponds stars as Gia in the film. The film was shot in India and Thailand.
Last year more than 8,000 executives attended the EFM, which was an 11% increase over the previous year. This year the organizers anticipate even bigger numbers. The film screens the second week of the conference on February 13.
About Blue Throat Entertainment
Blue Throat Entertainment Private Limited, founded in 2011 is a Mumbai-based film production company headed by established producers Satyan Sharma (Sunny Sharma) and Anish Khanna. Sharma has spent more than 15 years working with top names in Bollywood. The Colour of Love is Anish Khanna's directorial debut.