Moroch Partners Appoints Bob Shallcross to Chief Creative Officer

Industry legend behind USA TODAY’s Ad Meter pick for all-time favorite Super Bowl ad to lead the company’s best-in-class creative services operation

DALLAS--(BUSINESS WIRE)--Moroch Partners, one of the nation’s leading independent, integrated marketing and communications firms, has announced the promotion of Bob Shallcross to Chief Creative Officer. In this new position at Moroch, Shallcross, reporting to Moroch President Rob Boswell, will play an integral role in leading the company’s traditional and contemporary creative services offerings.

“I’m honored to join Moroch’s creative leadership team in a combined effort to lift the brand, drive our clients’ business results and develop new business opportunities”

“As Moroch moves forward being a meaningful agency for the future, we need focused leadership and clear direction, which Bob brings,” Boswell said. “Over the past few years at Moroch, Bob himself has proven he can stand, deliver, meet and exceed our clients’ needs, continuing the importance that creative leadership has in the Moroch culture.”

A Chicago native, Shallcross joined Moroch in 2010, since then helping propel the agency to more industry award wins than at any point in Moroch’s three-decade history. Prior to that, the 36-year advertising veteran had been responsible—and lauded—for some of the most memorable creative in the industry, notably "Nothin' but net," the 1993 McDonald's spot featuring Michael Jordan and Larry Bird, which a panel of experts with USA TODAY’s Ad Meter recently named the best Super Bowl ad of the past 25 years: http://admeter.usatoday.com/articles/view/the-best-super-bowl-ad-meter-winners-ever-br-no-1-mcdonald-s-1993.

“I’m honored to join Moroch’s creative leadership team in a combined effort to lift the brand, drive our clients’ business results and develop new business opportunities,” Shallcross said. “It’s especially gratifying to be part of new management changes that will help shape the next 30 years of Moroch.”

In his new executive role, Shallcross will work directly with Moroch’s board of directors to influence and lift the work the agency does on behalf of all clients, along with defining the brand and marketable positioning for Moroch.

To learn more about Moroch, including its executive management team, visit www.moroch.com.

About Moroch Partners

Moroch is a full-service, integrated marketing agency and one of the top independent advertising agencies in the United States. Founded in 1981, Moroch is headquartered in Dallas with 35 offices throughout the United States and Canada. Moroch’s capabilities include advertising; branding; creative; digital and social media; entertainment publicity and promotions; ethnic marketing; field marketing; media planning and buying; public relations; research; sales metrics and consumer insights. Clients include Baylor Healthcare Systems, Boost Mobile/Sprint, Coca-Cola, DFW International Airport, Disney, Make-A-Wish Foundation, McDonald’s, Midas, Oasis Brands, Pure Fishing, Sony, Stage Stores, Universal, Visionworks and Western Union, among others. Learn more at moroch.com, facebook.com/MorochAgency and twitter.com/MorochAgency.