ORLANDO, Fla.--(National Automobile Dealers Association convention in Orlando, Florida.)--Digital Air Strike, the nation’s leading automotive social media, online reputation and lead-response company, yesterday announced the winners of the first Social Media and Reputation Awards at the 2013
“We are thrilled to recognize these best-in-class social marketers as they continue to innovate on the social web”
The awards highlight auto dealers and manufacturers who are leading the industry as best-in-class marketers on the social web. The winners for 2013 are…
Best Dealer Facebook Campaign, Individual Dealer
Tempe Chrysler Jeep
Best Dealer Facebook Campaign, Dealer Group
Village Automotive Group
- This award features the dealer group with the best Facebook advertising performance and created the most engaging dialogue with its fans. Contestants were ranked in five categories: Click through rate, Cost per click, Cost per impression, Cost per Like, Cost per action.
Most Creative Facebook Campaign
- This award recognizes the Facebook campaign that most creatively drove virality and sharing with other users.
- This award demonstrates superior reputation management performance across all review sites and measured effectiveness at driving web traffic from review sites to the dealership website. We collected the total number of ratings and scores posted in 2012 and dealers needed at least 100 reviews to qualify.
- This award recognizes the dealers with the greatest local reach and largest in-market fan base within 50 miles of their physical location.
- This award goes to the dealer who drove the most traffic from their social media websites to the dealership website. Contestants were ranked in five categories: number of referrals, number of unique visitors, webpages viewed per visit, visit duration and bounce rate.
- This award showcases the best single auto dealer performance using Facebook as an effective marketing tool. Qualifications included at least a 100 percent increase in “Likes” and at least one engagement opportunity per liker in the form of “people talking about this”
Special Recognition – Best Social Media Innovator
Van Griffith Kia
- This award recognizes overall outstanding use of social media in a dealer’s respective market measured by increased sales and social media followers.
Special Recognition – Best Social Media Thought Leadership
Paragon Auto Group
- Paragon Auto Group’s General Manager Brian Benstock was featured in an Information Week thought leadership piece about using social media to sell automobiles.
Greatest Facebook Reach for a Manufacturer/OEM – Honda
- This award recognizes the best auto manufacturer performance using Facebook as an effective marketing tool. Qualifications included having at least 50 dealers and at least 500 “people talking about this” per dealer.
Most Positive Reviews Per Store for a Manufacturer/OEM – Chrysler
- This award goes to the auto manufacturer with the highest positive reviews per store who has at least 500 positive reviews in 2012 and an average of 4 stars across review sites.
Best Reputation for a Manufacturer/OEM – General Motors
- This award highlights the auto manufacturer with the highest aggregate review rating above 4/5 and manufacturers needed to have at least 500 reviews to qualify.
Biggest Facebook Increase in Followers for a Manufacturer/OEM – Ford
- This award showcases the auto manufacturer with the best performance using Facebook as an effective marketing tool. Qualifications included at least a 100 percent increase in “Likes” and at least one engagement opportunity per liker in the form of “people talking about this”
Most Social Media Mentions for Super Bowl Ad for a Manufacturer/OEM – Dodge Ram "Farmer"
- This award was judged on a combination of overall social media mentions and YouTube views.
Most Creative Use of Crowdsourcing for a Manufacturer/OEM – Kia "The Ride"
- This award highlights the best use of crowdsourcing to highlight customer creativity.
“We are thrilled to recognize these best-in-class social marketers as they continue to innovate on the social web," said Alexi Venneri, co-founder, CMO and COO-Social media at Digital Air Strike. “As new digital marketing trends like Facebook Graph make it even more important to have a strong online presence, we at Digital Air Strike work tirelessly to ensure that our dealer and manufacturing partners have all the necessary marketing tools at their fingertips.”
About Digital Air Strike
Digital Air Strike provides the industry’s most complete automotive social media and digital marketing solution. The company developed a turnkey program that includes fully managing social media sites, online reputation, and digital lead responses for dealerships nationwide. The company offers multiple tiers of service, ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike’s expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups, and manufacturers engage with more consumers while delivering increased website traffic. Additional information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.