MANCHESTER, N.H.--(Flooring America/Flooring Canada, a division of CCA Global Partners, the nation’s largest floor covering cooperative, said today that its membership is on the rise. The company has seen increased interest from independent flooring retailers who want to join the Flooring America/Flooring Canada membership cooperative. The company attributes the spike in interest to positive economic growth in the small business sector.)--
“Smart retailers realize that to steal market share they need to be aligned with a strong partner. Our members recognize that Flooring America is that partner to them.”
Flooring America/Flooring Canada spent the last two years building a strong blueprint for the brand that has poised the company to fill the needs in key markets such as Galion, OH, Naples, FL and Drayton Valley, AB in Canada. Flooring America/Flooring Canada devised a comprehensive program for its members from its digital marketing strategy-- designed to support the sales professional and enhance the customer experience--to investing in a new website user experience with enhanced social integration to further facilitate reviews and recommendations.
“There’s no question that it has been a tough few years for our retailers,” said Keith Spano, President of Flooring America. “However, we invested in our members and implemented innovative programs to ensure that they would succeed in today’s competitive retail landscape while maintaining their independence. As a result, membership growth and expansion rates are booming.
In addition, the company is focused on forging strategic partnerships with key businesses that are well aligned with Flooring America’s mission. They’ve recently announced a partnership with Stanley Steemer that has the potential to introduce the Flooring America brand to hundreds of thousands of new homes.
He added, “Smart retailers realize that to steal market share they need to be aligned with a strong partner. Our members recognize that Flooring America is that partner to them.”
About Flooring America and Flooring Canada
Flooring America is a division of CCA Global Partners the nation’s largest floor covering cooperative. With more than 500 independent, locally-owned flooring retailers, Flooring America’s member stores work hard every day to become the most recommended flooring stores in North America. Flooring America’s independent retailers strive to make customers deliriously happy by guiding, advising and finding the right floor to make homes beautiful. We are the flooring store where friends send friends for their new floors.